Synopses & Reviews
The 2013 New Farmer's Almanac is a publication with its eye fixed sharply on the future of America -- How will we reclaim a landscape dominated by monoculture? How will we accommodate the upcoming climate megaflux? How will our nation change, and how will be changing it?
This Almanac is 352 pages, about double the heft of an iPad, with a hole punch at the top for hanging in an outhouse. It is filled with essays and illustrations of agrarian advice, technical and philosophical, contemporary and historical. Brimming with the ambition, the 120 contributors have created a rich, cooperative and highly various fabric of ideas, sure to entertain for hours on end, or a few minutes a day. The Almanac reflects the rich tradition of diversity, innovation, reform and highly principled American agriculture; though corn and soybeans today dominate our prime acreage and distort farm politics and economics. We've compiled a collection that stretches back earlier and further forward - bridging the work already done, and the work yet to implement a truly sustainable agriculture. All readers, both farmers and non-farmers, will be invigorated by the contents, inspired by the powerful testimony of history and amused by the cheekiness of the games and songs.
"Its 300 pages are full of surprises -- field notes from new farmers in city and country, archival tidbits from 200 years of agricultural bulletins and magazines, deep thoughts on land use in America, puzzles, meat-cutting charts and reproducible labels for your own homemade cheese. It's much more than a patchwork, though -- this book is at once radical and traditionalist, a generous handful of dispatches from the DIY movement that aims to fix our broken food system and relocate the center of innovation and idea-making from city to country." -BoingBoing
A marketing strategy is already in place since communication and outreach is a large part of what constitutes the Greenhorns organization. Greenhorns has a large online presence where we get about 1,600 hits a day on their blog and 5,000 downloads a week of their podcast (Heritage Radio Network); and they have 13,000 young farmers in their network. The director of Greenhorns (and editor-in-chief of this book), Severine von Tscharner Fleming, travels widely speaking at various symposiums and conferences about the young farmer movement. Greenhorns stage events all over the nation, including young farmer's mixers, a Seed Circus, Farm Hack, and various workshops that continually disseminate and progress the mission of Greenhorns. These various outlets, events, and media will all be venues for promoting The 2013 New Farmer's Almanac.
About the Author
Greenhorns is a five year old grassroots organization that works to support new farmers in America. Our work is unconventional and various, we focus on event organizing, in person-networking, mixers, celebrations and workshops as well as the production of traditional and new media: radio, documentary film, blog, a book of essays, guidebooks, web-based tools. Our goal over the next generation is to retrofit the food system and to build a thriving agricultural economy, for healthy regions, healthy watersheds, and a healthy farm culture. We believe our movement can succeed with strong communication, solid business skills, sustainable farm practices and importantly, teamwork.