Synopses & Reviews
This book, a primer for the entrepreneur, is filled with valuable and ready-to-use information on using trademarks to avoid lawsuits and protect your ideas. Easy to follow and affordable, this helpful guide will teach you how to manage your trademark to maximize profits, avoid problems, and coexist with other marketers while you market your own product. It also provides answers to your questions about when to call a lawyer and how to avoid needing one. Finally, it offers a full briefing on the problems associated with selecting protectable trademarks that do not infringe established marks, what happens if trademarks are selected carelessly, and what to do if someone infringes your trademark. This handbook will save readers expensive lawyers fees, and will make an invaluable addition to the library of anyone who markets a product or service.
Synopsis
Learn how to use trademarks to stay out of trouble and thrive in the marketplace.
About the Author
Lee Wilson is a writer and intellectual property lawyer. In private practice in Nashville since 1984, she has served on the board of the Sinking Creek Film Celebration and as president of the nonprofit organization that published the scholarly Cumberland Poetry Review, was founding president of the Tennessee Writers Alliance, and is a frequent speaker to arts groups. Wilson has written six books on intellectual-property law topics published by Allworth Press. She lives in Nashville, Tennessee.