Synopses & Reviews
This is the original, and most practical guide to building critical partnerships. Written in simple language and loaded with useful checklists, this is award-winning author John Mariotti's classic on building partnerships of all kinds. The four critical partnerships with Customers, Suppliers, Associates and Personal/Professional partners are the cornerstones of a powerful competitive strategy. The book explains how to build and sustain partnerships leading to long-term competitive advantage. This is a must-read for every manager and executive.
This promises to be the best-and most practical-book yet on partnering; and no topic is more important for doing business these days.-Tom Peters
Synopsis
Here is a practical guide to empowering your corporation through partnerships. Written by a leading corporate figure, this primer shows how to use partnerships in your competitive strategy. It provides the mechanics of how to form, continue, and develop partnerships, providing the reader with assessment tools and checklists of the most important considerations and common obstacles.