Synopses & Reviews
During the twentieth century, American corporations have spread American material productivity and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission is the first book to explore the impact of American corporate culture on Latin American societies and to examine its influence on the populist nationalist movements of the 1930s.
Review
"O'Brien's case studies of Mexico, Chile, Peru, Cuba, and Honduras are brilliant....The book is insightful, full of hard-to-come-by data, and easy to read." Choice
Review
"This book will become a standard source about the economic role of the United States in Latin America during the first third of the twentieth century....this is a worthwhile, clear-headed study of inter-American interactions outside diplomatic channels." Journal of Interdisciplinary History
Review
"...this is a superb analysis of how American corporations worked as remarkable transforming agents on their host cultures. It can be read with immense profit by historians of all stripes." Journal of American History
Review
"This is a sophisticated book, espousing no single theoretical frame, and focusing on the social rather than the economic impact of U.S. corporate culture. The prose style is balanced and cool." The Historian
Review
"...good examples of Americanists...whose work takes in more of the Americas." American Studies International
Table of Contents
Part I. Merchant Republic to Corporate Empire: 1. Merchant republic to corporate empire; Part II. Marines and Cultural Revolution in Central America: 2. Liberal revolution and corporate culture; 3. Nicaragua; 4. Honduras; Part III. Peru: 5. The alliance for modernization; 6. Resistance communities; Part IV. Chile: 7. Salitreras and socialism; Part V. Sugar and Power in Cuba: 8. Sugar and power; 9. Revolution and reaction; Part VI. Patriotism and Capitalism: 10. The Americanization of the Mexican; 11. Nationalism and capitalism.