Synopses & Reviews
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
a The Wall Street Journal and BusinessWeek Bestseller
a Finalist for the Goldman Sachs/FT Business Book of the Year Award
What does the world want? According to John Battelle, a company that answers that questionain all its shades of meaningacan unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thatas exactly what Google has been doing.
But The Search offers much more than the inside story of Googleas triumph. Itas a big- picture book about the past, present, and future of search technology and the enormous impact itas starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: aThe Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.a
aUSA Today
aJohn Battelle is Silicon Valleyas Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insidera].The result is a highly readable account of Googleas astonishing rise.a
aThe Economist
aItas a fascinating story, and Mr. Battellea] tells it well.a
aThe Wall Street Journal
aA surprisingly gripping storya]The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.a
aWired News
aBattellea]manages to keep things compelling, adding his own trenchant analysis about what Googleas rapid evolution and powerful technology might mean for the company and our society as whole.a
aThe Associated Press
aA compelling glimpse of the search industryas early years.a
aBusinessWeek
aDeeply researched and nimbly reported.a
aPublishers Weekly
aIndispensable.a
aLondon Review of Books
aJohn Battelle has written a brilliant business book, but heas also done something more: heas used the amazing saga of Google to explore what it means to search. All searchers should read it.a
aWalter Isaacson, CEO of the Aspen Institute; former editor of Time; former CEO of CNN
aNobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book.a
aJohn Heilemann, author of Pride Before the Fall
Review
“John Battelle is Silicon Valley’s Bob Woodward. One of the founders of
Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider….The result is a highly readable account of Google’s astonishing rise.” —
The Economist
“It’s a fascinating story, and Mr. Battelle… tells it well.” —The Wall Street Journal
“A surprisingly gripping story…The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.” —Wired News
“Battelle…manages to keep things compelling, adding his own trenchant analysis about what Google’s rapid evolution and powerful technology might mean for the company and our society as whole.” —The Associated Press
“A compelling glimpse of the search industry’s early years.” —BusinessWeek
“Deeply researched and nimbly reported.” —Publishers Weekly
“Indispensable.” —London Review of Books
"Battelle has written a brilliant business book, but he's also done something more... All searchers should read it." —Walter Isaacson, CEO of the Aspen Institute
"This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading." —Seth Godin, author of All Marketers Are Liars and Purple Cow
"Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle." —John Heilemann, author of Pride Before the Fall
"A must read for anyone endeavoring to understand one of the most important trends of this generation." —Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley
"Battelle has... figured out why "search" is so damned important to the future of everything digital. Even more impressive, he's actually managed to turn the subject into a compelling analog story. —John Huey, editorial director, Time inc.
"A terrific book." —L. Gordon Crovitz, Dow Jones
Synopsis
What does the world want? According to John Battelle, a company that answers that question (in all its shades of meaning) can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.
But The Search offers much more than the inside story of Google's triumph. It's a big picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
Synopsis
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture The Wall Street Journal and BusinessWeek Bestseller
Finalist for the Goldman Sachs/FT Business Book of the Year Award
What does the world want? According to John Battelle, a company that answers that questionin all its shades of meaningcan unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.
But The Search offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
Synopsis
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
About the Author
John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.