Synopses & Reviews
A fascinating exploration into how we think about money and why--and perhaps even more importantly, what we can do about it. I strongly recommend it.
David Bach, #1 New York Times bestselling author of Start Late, Finish Rich and Fight For Your Money
Quick question: does dealing with/thinking about earning/spending money make you happy, or does it stress you out? If it's not making you happy, you need to read this extraordinary book, right away.
Seth Godin, author of the New York Times bestseller Tribes
Now more than ever, we need someone to help us make sense out of money and the crazy things we do with it. David Krueger is that voice of sanity.
John Assaraf, CEO of OneCoach and coauthor of the New York Times bestseller The Secret
Our relationship with money is like an iceberg: only the very tip is in plain sight. The authors do a masterful job of uncovering this information and helping us fix that relationship. Don't be surprised if the result shows up in your bottom line.
Bob Burg, coauthor of the international bestseller The Go-Giver
This is not a how-to of personal finance, it's a how-much: How much has your personal money story been holding you back? And how much could you earn if you changed that?
Chris Widener, author of the New York Times bestseller The Angel Inside
For every thousand books written on personal finance and success, there is always that one gem that can truly make a difference in people's lives. This is that book--and it's a must-read
Cameron Johnson, television personality and author of You Call the Shots
A groundbreaking look at the thinking behind decisions concerning money and wealth at a time when any financial misstep could mean disaster
People do strange things with money. Intelligent people spend money they don't have. Sophisticated people get scammed. Rational people trade in their leisure time for money in hopes of eventually gaining somehow in the end.
Drawing from the fundamental belief in behavioral finance that much of the meaning we give to money is hidden, The Secret Language of Money explores the buried assumptions, associations, biases, and feelings about money that individuals don't even realize they have. Each person's money story shapes the meaning he or she assigns to money and, in turn, the financial decisions he or she makes.
In this insightful book, author David Krueger blends cutting-edge research in psychology, neuroscience, and behavioral economics with his 25 years of experience as a clinical psychiatrist and a decade as an executive coach. While other such books are strictly conceptual in nature, The Secret Language of Money covers the concept of neuroeconomics while also providing readers with practical advice about how they can consciously and strategically direct their financial decisions for maximum gain.
Drawing from the fundamental belief in behavioral finance that much of the meaning given to money is hidden, "The Secret Language of Money" explores the buried assumptions, biases, and feelings about money that individuals don't even realize they have.
If money were about math, none of us would be carrying any debt.
The numbers are simple. What's complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don't simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.
Without realizing it, we give money meaning it doesn't really have--what former psychiatrist and current business coach David Krueger calls our money story. And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.
What is your money story? Do you consistently spend more than you have? Do you follow the herd in your investments--even though you know the herd is usually wrong? Have you neglected to save for the future, even when you have the means? Do you feel controlled or shackled by debt? Is your money somehow never enough? Is money, or the lack of it, always on your mind?
The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over--and most importantly, how you can change all that.
A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.