Synopses & Reviews
Presents for the first time a fully developed and workable concept of cultural DNA.
Synopsis
This highly readable and accessible book presents, for the first time, a fully developed concept of cultural DNA. It argues that culture's development is the result of memetic evolution and the product of human creativity. Memetic evolution is thus perfectly compatible with the view of humans as conscious and intelligent.
Table of Contents
1. Introduction; 2. The meme hypothesis; 3. Cultural DNA; 4. The replication of complex culture; 5. Variation; 6. Selection; 7. The story so far; 8. The human mind: meme-complex with a virus?; 9. The meme's eye view; 10. Early cultural evolution; 11. Memetic DNA; 12. Memes and the mind; 13. Science, religion and society: what can memes tell us?; 14. Conclusions.