Synopses & Reviews
The Shape Shifters tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants.
This book will make you rethink the strategies of your entire company.-James Swartz, author, Seeing David in the Stone
Synopsis
"The Shape Shifters" offers a unique set of new tools keeping readers ahead of fast-moving curves. The simple analytical and "teaching tools" in this book can make any business nimbler and more decisive. The author provides hundreds of examples of how companies have redefined the shapes of their businesses, "shape shifting" faster and more often to match the changing shape of customer demands.