Synopses & Reviews
It seems like everyone is using social media. But if you are in business, how do you know that your time, energy, and expenses are paying off? There have been few answers until now—until Monitoring and Measuring Social Media. It provides simple, easy-to-use formulas for getting the most out of your social media investment.
About the Author
Siarto is a social media consultant specializing quantitative methodologies applied to media management and measurement. She also teaches in the Communications Department of
Michigan State University.