Synopses & Reviews
Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials and experience. The Speaker's Edge shows you how to land these speaking engagements, especially ones that pay.
This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as clever, innovative tactics practiced by the most successful veteran speakers. You'll learn how to: Position yourself as the go-to thought leader in your field of expertise; Use effective tools to highlight your speaker value, including videos, speaker sheets, and speaker bureaus; Consider a variety of speaking opportunities, such as serving on panels, hosting events, and participating in webinars; Locate attractive speaking venues, and successfully use the proposal systems such venues require; Consider what volunteering for pro bono gigs offer as venues for practice and visibility; Negotiate great deals, including setting fees, requesting expenses, and offering options to meeting planners; Maximize your speaking experience, including selling products, arranging follow-up gigs, and soliciting referrals.
By employing the recommendations in this book, you will elevate your speaking career and and business to new heights.
About the Author
is the Chief Imaginative Officer of Emerson Consulting Group. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thought-leading, publishing, creativity, and business success. He is the author of The Expert's Edge
and four other books. He's published hundreds of articles and has led success seminars at Harvard University. Ken lives in Concord, MA.
Table of Contents
1. Introduction: Speakers Wanted!
2. Setting Yourself Up: The Basics
3. Why Authoring a Book (or Two, or More) Is Essential
4. Social Media and Eblasts: Spreading the Good Word
5. Tools and Tricks of the Trade
6. Keynotes Aren't Everything
7. Making Formal Proposals
8. Creating Your Own
9. Volunteering and Freebies
10. A Little Help from Your Friends
11. Hire Somebody!
12. Negotiating Great Deals
13. Delivering Great Presentations
14. Maximizing Your Engagements
15. Conclusion: Ensuring Speaking Success
About the Author