Synopses & Reviews
is the eagerly awaited follow-up to Cradle to Cradle
, the most consequential ecological manifesto of our time. Now, drawing on the lessons gained from ten years of putting the cradle-to-cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just reuse resources with greater effectiveness, we actually improve them as we use them.
For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. And they are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reinvented not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of the next industrial revolution as it unfolds in front of us.
The Upcycle is every bit as ambitious as such classics as Rachel Carson's Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: We should not just protect the planet from ourselves but should redesign our activity to improve the planet. And that goal is well within our reach.
The authors of Cradle to Cradle present the next step in the solution to our ecological crisis.
About the Author
William McDonough is an architect and the founding principal of William McDonough and Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999, he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a Hero for the Planet, stating that "his utopianism is grounded in a unified philosophy that-in demonstrable and practical ways-is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by the United States. Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting the EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations. Winner of several AudioFile Earphones Awards and a multiple finalist for the APA's prestigious Audie Award, Alan Sklar has narrated nearly two hundred audiobooks, including Black Hawk Down by Mark Bowden, The Kennedys: America's Emerald Kings by Thomas Maier, and The Looming Tower by Lawrence Wright. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him a Booklist Editors' Choice Award (twice), a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. The Dartmouth graduate's theatre credits include Hamlet, The Taming of the Shrew, The Seagull, and many modern roles. Alan has also narrated thousands of corporate videos for clients such as NASA,Sikorsky Aircraft, IBM, Dannon, Pfizer, AT&T, and SONY. For several years, he has been the spokesman for TracFone Wireless Co. and can often be seen and heard on TracFone radio and TV spots and infomercials."I am so pleased, as is my husband, to have found a narrator that holds our attention so well that we have come to compare every other narrator to him (you). So far we have found none with such a talent as yours. We very much plan to listen to as many of your works as we can find." -Sandi King, a letter to Mr. Sklar