Synopses & Reviews
The five-second test (also known as the memory test, and thescreenshot timeout test, among other names) is a quick-and-dirty method to test for many things, but particularly useful in the earlydevelopment stages of user interface design. Its main advantages are speed, portability, flexibility and efficiency--it can provideimmense amounts of data with a small investment of time and effort and is deservedly popular among many developers. Five seconds is acompromise between longer exposure times, which allow the participant to move beyond perceptual responses and enter the realmof critical evaluation and shorter exposures which do not provide sufficient time to make any sense of the design in general. In thisshort overview, the method is first described in some detail, before setting out a comprehensive set of general rules and delving deeperin specific aspects of testing: emotional response, trustworthiness and credibility and concluding with some discussion of applicationsof the five-second test beyond UI testing. The book is analogous to the testing method itself: short and information-dense.Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
The five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. The Five-Second Rules uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the -five-second rules- for getting useful data, and will explore what types of design issues can be resolved by using the method.
A five-second test (also known as -timeout test- and -exposure test-) involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it.
- Describes the origins of the method and its usefulness in modern UX design research and testing
- Conveys the need to structure tests carefully so that time, effort, and money are not wasted, and compiled data is not misleading
- Fosters an appreciation for the method's outcomes and how they can contribute to the success or failure of a proposed design