Synopses & Reviews
Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?
While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie—social capital—and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam—met with negative reactions and a loss of social capital.
The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.
"A valuable, illuminating title." ---Publishers Weekly Starred Review
The Whuffie Factor is a breakthrough book that provides the strategic map and specific tactics for success in the lucrative but strange and elusive world of online communities.
About the Author
Tara Hunt is a cofounder of Citizen Agency, a community-marketing consulting firm based in San Francisco. She has been cited in such national newspapers as the Wall Street Journal and the New York Times and is well-known in the Web 2.0 technology and start-up worlds for her community marketing experience. Karen White has been narrating and directing audiobooks for more than a dozen years and has well over one hundred books to her credit. Honored to be included among AudioFile's Best Voices 2010 and 2011, she is also an Audie Award finalist and Best Audiobook of the Year winner and has earned multiple AudioFile Earphones Awards for narration and direction.Publishers Weekly says of Karen's narration of Nothing to Envy by Barbara Demick, "Karen White delivers a stunning reading, her character interpretations are confident and well-rounded, and she forges a strong bond with the audience."Speaking of Audiobooks says, "Karen is one of my auto-buy narrators-if I think a book may interest me, her narration will sway me to give it a try."