Synopses & Reviews
The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on a key design element -- from type and graphics to layouts and color. They are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with inspiration and neatly packaged in a colorful, sturdy vinyl jacket.
Great visual communication is easy to recognize, but hard to achieve. Robin Landa makes this process easier for designers, defining visual communication and how it can generate design ideas with bold graphic impact.
Readers will find more than 250 full color images illustrating the techniques and exercises included, giving them ample inspiration to do some creative visual thinking of their own. They'll also find 16 different creative approaches, 45 visual thinking exercises and interviews with top designers who share their secrets for applying creative visual thinking to real-world projects.
New Ways to Unlock Your Visual Imagination
Great design doesn't come easy. If only you had the key to free your mind and overcome creative obstacles... Great news, with this guide, now you do Unlock your imagination and get a firm grasp on creative visual thinking.
With dozens of idea-generating techniques from top designers, insight on how they apply creative visual thinking to real-world projects, and 44 visual thinking exercises, you'll increase your creative potential and the number of successful designs in your portfolio.
44 visual thinking exercises will help you discover new and exciting design solutions
- Play around with type. Try making the word do what it says--turn the F in Faint on its back. Why? Sometimes the solution is right in the letter forms themselves.
- Redo a common image. Redesign something that we see all the time, like a traffic sign. Now you're forced to think about it in a new way.
- Construct a substitution. Take a visual or an object and substitute something else for one of its parts, making your audience look twice. Think of the element of surprise--replace the petals of a flower with X-Acto #11 blades.