Synopses & Reviews
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A terrifically rewarding read." Seattle Times
"As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation." Time Out
"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide." San Francisco Chronicle
"[A] lively, timely and engaging study of fads....Gladwell...has a knack for explaining psychological experiments clearly; The Tipping Point is worth reading just for what it tells us about how we try to make sense out of the world." Alan Wolfe, The New York Times Book Review
"[A] fascinating account...valuable..." Chicago Tribune
"A wonderful page-turner about a wonderfully offbeat study of that little-understood phenomenon, the social epidemic." Daily Telegraph (London)
"While it offers a smorgasbord of intriguing snippets...this volume betrays its roots as a series of articles for The New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form." Publishers Weekly
"It's hard not to be persuaded by Gladwell's thesis. Not only does he assemble a fascinating mix of facts in support of his theory...but he also manages to weave everything into a cohesive explanation of human behavior....There's little doubt that the material will keep you awake." Business Week
"The Tipping Point assembles talking points from childhood development, marketing, and social epidemiology, and holds them up at an angle that lets one distant notion attach to another....An ingenious guide." Richard Lacayo, Time
"The thrust of Gladwell's book is that seemingly small gestures can have fantastically large and rapid outcomes....The Tipping Point could well prove to be an influential text for political activists." Timothy Noah, Washington Monthly
"An elegant exploration of how social epidemics work, whether they are fashion trends, diseases, or behavior patterns such as crime." Deidre Donahue, USA Today
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.
About the Author
Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.
Table of Contents
1 The Three Rules of Epidemics 15
2 The Law of the Few: Connectors, Mavens, and Salesmen 30
3 The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus 89
4 The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime 133
5 The Power of Context (Part Two): The Magic Number One Hundred and Fifty 169
6 Case Study: Rumors, Sneakers, and the Power of Translation 193
7 Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette 216
8 Conclusion: Focus, Test, and Believe 253