Synopses & Reviews
The New York Times bestseller by the most talked about woman in American business.
For five and a half years, Carly Fiorina led Hewlett-Packard through major internal changes, the worst technology slump in decades, and the most controversial merger in high-tech history. Yet just as things were about to turn around, she was abruptly fired, making front-page news around the world.
Fiorina has been the subject of endless debate and speculation. But she has never spoken publicly about crucial details of her time at HP, about the mysterious circumstances of her firing, or about many other aspects of her landmark career. Until now.
In this extraordinarily candid memoir, she reveals the private person behind the public persona. She shares her triumphs and failures, her deepest fears and most painful confrontations. She shows us what it was like to be an ambitious young woman at stodgy old ATandT and then a fast- track executive during the spin-off of Lucent Technologies. Above all, she describes how she drove the transformation of legendary but deeply troubled HP, in the face of fierce opposition.
One of Fiorina?s big themes is that ?in the end business isn?t just about numbers; it?s about people.? This book goes beyond the caricature of the ?powerful woman executive? to show who she really is and what the rest of us?male or female, in business or not?can learn from the tough choices she made along the way.
Fiorina wrote the book herself, without a ghostwriter, and its well-written.
A very engaging read
Chapters dealing with her meteoric rise through Lucent are excellent.
Her prose is fluid and her voice is authentic. Ms. Fiorina has waited a long time to tell her story, and she does so memorably.
The Wall Street Journal
Ms. Fiorina is at her best when recounting the travails of a woman in a male-dominated business culture.
The woman that emerges from these pages is cultured, sensitive, and vulnerable, even as she acts tough.
Praise for Carly Fiorina's Tough Choices
“A reminder of the undeniable courage and talents of one of the most notable business leaders—male or female—of recent years.” —Financial Times
“Her prose is fluid and her voice is authentic. Ms. Fiorina has waited a long time to tell her story, and she does so memorably.” —The Wall Street Journal
Behind the headlines, the former CEO of Hewlett-Packard tells her own story, along with her unique perspective on leadership, technology, globalization, sexism, and many other issues.
The former CEO and bestselling author returns to help conservatives reach a broader audience and unlock the countrys full potential
Since the 2006 publication of her New York Times bestseller Tough Choices, former Hewlett-Packard CEO Carly Fiorina has faced a new round of challenges. She ran for the Senate as a Republican in deep-blue California; battled breast cancer; suffered the loss of a step-daughter; and launched the Unlocking Potential Project, a new grassroots organization.
Now she has a message for those who worry about Americas future: Our wounds are self-inflicted. We have all the resources we need to prosper, but we dont tap into them. By ignoring conservative principlesor failing to articulate those principles in ways that connect with regular peopleRepublicans have missed many opportunities to lead.
Fiorina believes that politics, like business, is primarily about people. She shows how conservatives can reach out across the usual barriers of gender, race, income, and party affiliation to craft a message that appeals to a wide range of Americans. Her book will be an important blueprint for conservatives as we approach the critical elections of 2016.
About the Author
CARLY FIORINA is chairman of the American Conservative Union Federation and chairman of the Unlocking Potential Project. From 1999 to 2005 she was president and CEO of Hewlett-Packard, becoming the first woman CEO of a Fortune 20 company, and before that she spent nearly twenty years as a telecommunications executive. Her memoir, Tough Choices, was a New York Times bestseller. She and her husband live in Northern Virginia.