Synopses & Reviews
A diverse and dynamic branch of American journalism, the specialized business press has helped to shape our trades, our industries, our businesses, our professions--our economic way of life. This volume provides a glimpse into the specialized business press. It includes profiles, arranged alphabetically, of some 70 periodicals, reflecting the diversity of the specialized business press. The selection of journals was based on the publication's historical importance, dominance in the field, and editorial excellence. Each entry provides a historical profile of the journal, a discussion of its editorial policies, personnel, and changes throughout its development, and concludes with appended bibliographic and source information and historical data. The work provides a valuable source of information on these journals.
Synopsis
Reflecting the diversity of the specialized business press, this volume provides historical profiles of some 100 periodicals. It provides a valuable source of information on this diverse and dynamic branch of American journalism.
About the Author
KATHLEEN L. ENDRES is Associate Professor of Communication at the University of Akron and the author of several articles.
Table of Contents
Introduction
ABA Journal, The Lawyer's Magazine
Advertising Age
Air Transport World
American Banker
American City and County
American Demographics
American Druggist
American Machinist
American Salon
Automotive News
Aviation Week &Space Technology
Broadcasting
Builder
Business and Commercial Aviation
Cablevision
Chain Store Age Executive
Chemical &Engineering News
Chemical Engineering
Chronicle of Higher Education
Chronicle of Philanthropy
Computerworld
Contemporary Pediatrics
Datamation
Editor and Publisher
Electronic Media
Electronics
Environmental Protection
Farm Journal
Fleet Owner
Folio: The Magazine for Magazine Management
Food Management
Genetic Engineering News
Hardware Age
Hospitals &Health Networks
Industry Week
Inside Media
Institutional Investor
Library Journal
Medical Economics
Modern Materials Handling
New England Journal of Medicine
Nursing 93
Ocean Industry
Oil &Gas Journal
The Packer
Personnel Journal
Pork 93
Professional Photographer
Progressive Architecture
Progressive Farmer
Progressive Grocer
Publishers Weekly
Pulp and Paper
Recycling Today
RN
Real Estate Today
Restaurants and Institutions
Successful Farming
Textile World Magazine
Travel Agent
Travel Weekly
Variety
Veterinary Economics
Video Systems
Wood Technology