Synopses & Reviews
While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled.
Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
"I was completely blown away. Gross articulates exactly how public libraries should be presenting themselves to the community for what we are already doing. A passionate treatise of our educational value. " < p="">Laura Raphael, Readers ' Library Department, Central Library, Tulsa City County Library, Oklahoma <>
"The best change initiative for public libraries that I can remember." < p="">Barbara Dimick, former Director, Madison Public Library, Wisconsin <> < p=""> <>
"Informative and approachable, this resource offers many suggestions to better help the public understand the role of libraries. This, in turn, helps with funding and more." -
"[A] 21st-century library model, with a position, doctrine, purpose, and curriculum worthy of study and consideration by every other library in America, if not the world." < p=""> < em=""> Library Journal'S & Lt; / em > June 15, 2013 feature article by John N. Berry, "2013 Gale / LJ Library of the Year: Howard County Library System, MD," p. 33. <> < p=""> <>
This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.
• Demonstrates how to heighten any library's visibility and stature
• Redefines libraries in a new, innovative way that conveys their true worth
• Aligns the library with what the community values most: education
• Teaches how to incorporate value-enhancing words into everyday lexicon
• Presents marketing strategies that can immediately be integrated into your work
• Provides guidance on introducing the "Three Pillars" philosophy and strategic vocabulary concepts to your staff, board, elected officials, and community