Synopses & Reviews
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It's our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born?groups of ten or ten million who care about a political campaign, or a new way to fight global warming.Who is going to lead all these tribes? The Web can do amazing things, but it can?t provide leadership. That still has to come from individuals?people just like you who have passion about something. Anyone who wants to make a difference now has the tools at their fingertips.If you think leadership is for other people, think again?leaders come in surprising packages. Ignore an opportunity to lead and you risk turning into a ?sheepwalker someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don?t do very well these days.Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers. . . . It's not easy, but it's easier than you probably imagine.
Tribes are everywhere, in companies large and small, in non-profits and schools, and sometimes scattered across the planet, but united by common interests. Their members are hungry for connection, meaning, and changea ]in other words, for leadership.
For the fist time, explains Seth Godin, everyone has an opportunity to lead, not just bosses. The increasingly powerful tools of the Internet make it easier than ever to start a movement a to bring together a tribe of like-minded people and do amazing things. It takes passion and effort, but surprisingly little money. A successful movement doesna (TM)t have to be huge, like the Obama campaign and its two million donors. It can also be a a oemicromovementa of 10 or 1000 who care about a musician, a product, or a new way to fight global warming.
And yet too many people ignore the new opportunity to lead, because they are a oesheepwalkinga through their lives and work. They fight to protect the status quo at all costs, too afraid to ask if their obedience is doing them (or their organization) any good.
This book is for all those who dona (TM)t want to be sheep. If you have a hunger to make things happen, there is a tribe of fellow employees, or customers, or investors, or believers, or hobbyists, or listeners just waiting for you. Godin will help you reach your full potential as a leader.