Synopses & Reviews
In an environment in which company failure and loss of creditability have been common, trust has become essential for sustaining organizational success and effectiveness. While relating to the softer side of business it has become clear that financial stability and success are dependent upon sound business relationships that depend upon trust both within and between organizations. This book explains what can be achieved when trust is present, what can happen when it's not and how to develop a strong culture of trust within an organization. It contains a comprehensive examination of trust in society and in business relationships and how this is critical for business success.
Review
"This is a serious account of how trust lies at the heart of business and personal success and how it can be built, broken and painstakingly rebuilt." - Alison Maitland,
Financial Times "This book is a timely reminder that one of the most important foundation stones in communication is trust" - Ardi Kolah, Brand Republic
Synopsis
Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: . Organizational Success and Profitability . Winning and Retaining Customers . Effective Leadership . Innovation and Creativity . Motivating and Energising People . Managing Risk . Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it."
About the Author
Sally Bibb is the Global Organisation Development Director for The Economist Group.
Jeremy Kourdi is a Freelance Writer and Business Consultant.
Table of Contents
Preface * Building Bridges or Walls? * The Power of Trust * The Cost of Lost Trust * The Great Destroyers of Trust * How Leaders Build Trust * Trust Matters in Business * Building Customer Trust * Trust in a Time of Change * Building a Culture of Trust * Measuring Trust * Attitudes to Trust * Final Word: The Basic Laws of Trust