The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.
Over the past decade, corporations and public-relations firms have seized upon a remarkable new way of influencing opinion called the "third-party technique." The method is simple-just put your words into the mouth of someone who appears impartial, such as a doctor, professor, watchdog group, or an "expert" of some kind. Written with biting humor and penetrating insight, Trust Us, We're Experts! exposes the current and very effective methods of opinion manipulation practiced by the corporate powers that be.