Synopses & Reviews
Tuning Out Blackness
fills a glaring omission in U.S. and Latin American television studies by looking at the history of Puerto Rican television. In exploring the political and cultural dynamics that have shaped racial representations in Puerto Ricoandrsquo;s commercial media from the late 1940s to the 1990s, Yeidy M. Rivero advances critical discussions about race, ethnicity, and the media. She shows that televisual representations of race have belied the racial egalitarianism that allegedly pervades Puerto Ricoandrsquo;s national culture. White performers in blackface have often portrayed andldquo;blacknessandrdquo; in local television productions, while black actors have been largely excluded.
Drawing on interviews, participant observation, archival research, and textual analysis, Rivero considers representations of race in Puerto Rico, taking into account how they are intertwined with the islandandrsquo;s status as a U.S. commonwealth, its national culture, its relationship with Cuba before the Cuban Revolution in 1959, and the massive influx of Cuban migrants after 1960. She focuses on locally produced radio and television shows, particular television events, and characters that became popular media iconsandmdash;from the performer Ramandoacute;n Riveroandrsquo;s use of blackface and andldquo;blackandrdquo; voice in the 1940s and 1950s, to the battle between black actors and television industry officials over racism in the 1970s, to the creation, in the 1990s, of the first Puerto Rican situation comedy featuring a black family. As the twentieth century drew to a close, multinational corporations had purchased all Puerto Rican stations and threatened to wipe out locally produced programs. Tuning Out Blackness brings to the forefront the marginalization of nonwhite citizens in Puerto Ricoandrsquo;s media culture and raises important questions about the significance of local sites of television production.
andldquo;Tuning Out Blackness offers an astute and very well informed analysis of Puerto Ricoandrsquo;s unique andlsquo;racialandrsquo; programming, which in turn provides a valuable look at the deep ambivalence at the heart of the countryandrsquo;s sense of national identity in the shadow of U. S. ideological and cultural power.andrdquo;andmdash;Juan Flores, author of From Bomba to Hip-Hop: Puerto Rican Culture and Latino Identity
andldquo;This book not only provides a cultural history of andlsquo;blacknessandrsquo; in Puerto Rican television, it also locates Puerto Rico as a critical blind spot in both Latin American and U. S. television studies, one that can offer new insights into the televisual representation of race, family, and nation.andrdquo;andmdash;Chon Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema
andldquo;[M]eticulously researched. . . . Rivero offers a well-written chronology of the ever-changing function of andlsquo;blacknessandrsquo; and its relationship to the andlsquo;la gran familia puertoriqueandntilde;a discourseandrsquo; (nationalist discourse) that is perpetually being rearticulated on Puerto Rico. . . . I would highly recommend this book for anyone interested in issues related to popular culture and race and ethnicity.andrdquo;
andldquo;This book contributes a powerful analysis of the dialectics that forge discourses on race and nation in local Puerto Rican televisual productions. . . . Riveroandrsquo;s book is a well-documented cultural reading of television as an important force in the shaping of localized forms of collective social imagination. This study represents a milestone in media research in Puerto Rico mainly because Riveroandrsquo;s analysis is articulated from the inside, not the outside.andrdquo;
andldquo;Yeidy Riveroandrsquo;s Tuning Out Blackness provides a well documented cultural history of andldquo;blacknessandrdquo; in Puerto Rican television. . . . [S]he makes excellent use of participant observation, interviews, archival research, and textual analysis to critically analyze representations of race in local Puerto Rican television.andrdquo;
A look at how blackness is represented in entertainment programming in Puerto Rico.
About the Author
Yeidy M. Rivero is Assistant Professor of Communication and Culture at Indiana University, Bloomington.
Table of Contents
Introduction: Translating Televisual andldquo;Blacknessandrdquo; 1
1. Caribbean Negritos: Ramon Rivero, Blackface, and Black Voice in Puerto Rico 22
2. Bringing the Soul: Afros, Black Empowerment, and the Resurgent Popularity of Blackface 67
3. The CubaRican Space Revisited 115
4. Mi familia: A Black Puerto Rican Televisual Family 147
5. Translating and Representing Blackness 185