Synopses & Reviews
"TV Living" presents the surprising results of the largest survey of television viewing habits ever completed. For five years, 500 people kept a diary of their television viewing, their lives, and the relationship between the two. The results upset and confirmed commonly held beliefs about audiences, such as: television is not a masculine domain, the elderly audience has diverse tastes, and people regulate how much violence, sex, or bad language they watch. This clear and engaging book, which includes actual quotes from diaries, presents an exciting, literate, and thoughtful picture of the complex and fascinating relationship between mass media and people's lives today.
The findings of a British Film Institute project in which 500 participants completed detailed questionnaires and kept diaries about watching television over five years. Gauntlett (social communications, U. of Leeds) and Hill (mass media, U. of Westminster) use the data to explore some fundamental questions in media and cultural studies, focusing on issues of gender, identity, and the impact of new technologies and of changing ideas and experiences of viewers.
A study of contemporary TV audience behaviour and attitudes, this volume offers an insight into the complex relationship between mass media and people's lives. The text stems from a British Film Institute project in which applicants kept a diary of their viewing habits and feelings about TV.
TV Living presents the findings of the BFI Audience Tracking Study in which 500 participants completed detailed questionnaire-diaries on their lives, their television watching, and the relationship between the two over a five year period.
Gauntlett and Hill use this extensive data to explore some of the most fundamental questions in media and cultural studies, focusing on issues of gender, identity, the impact of new technologies, and life changes. Opening up new areas of debate, the study sheds new light on audiences and their responses to issues such as sex and violence on television. A unique study of contemporary tv audience behaviour and attitudes, TV Living offers a fascinating insight into the complex relationship between mass media and people's lives today.
Includes bibliographical references (p. -305) and index.