Synopses & Reviews
"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009
This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.
Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.
This book will help you:
- Use Twitter to connect with colleagues, customers, family, and friends
- Stand out on Twitter
- Avoid common Twitter gaffes and pitfalls
- Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it.
If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.
About the authors:
Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.
...appropriate for those you're trying to convince that Twitter is all the rage. The book reads like a beginner's how-to guide, which means you could even use it as a subtle way to encourage less than stellar Twitter users to improve their Twittering ways.
-- Jennifer Van Grove, Jennifer Van Grove
Ever been to Nepal? Me neither. However if I ever do go, even though the aborigines who live there are just like us, I will enlist a Sherpa to guide me through the landscape and the nuances of the culture. That's what The Twitter Book
is to Twitter. The Twitter community is, at its heart, filled with passionate people engaged in conversations. It's just like Main Street USA. However, culturally, Twitter is its own country with its own language. Its various conventions like DMs and hashtags sound more like retro phrases from the 1960s than the underpinnings of one of the largest social networks on the web today. However, with a quick study, anyone can jump in, engage and accomplish their goals. With The Twitter Book, Sarah Milstein and Tim O'Reilly give you everything you need to get started while leaving just enough for readers to explore on their own. It's an terrific resource I am recommending to all of our clients and anyone else who is curious about Twitter.
-- Steve Rubel, SVP/Director of Insights, Edelman Digital Steve Rubel
Once again, O'Reilly has put together a great, comprehensive primer. If you're ready to dive into the world of Twitter, I highly recommend this book!
-- Tony Hsieh, CEO, Zappos Tony Hsieh
Tim O'Reilly and Sarah Milstein are two of my favorite tweeters, and they've just written The Twitter Book
, a pleasingly-designed 240-page guide to making the most out of Twitter.
-- Mark Frauenfelder, Mark Frauenfelder
Movie stars, media figures, captains of industry and book reviewers are doing it, but how can businesses discern the twits from the tweets? O'Reilly and Milstein present as lucid and intelligent an overview as you'd want or need. The format is concise but quite rich, and there's plenty here to convince skeptics that employing Twitter as a marketing tool is a very good way to engage customers.
-- Richard Pachter, Richard Pachter
As with anything that gains high profile popularity there are plenty of Twitter haters out there, though the role that Twitter has played in the recent Iranian elections seems to have brought more legitimacy to Twitter in the eyes of many. With popularity come books and quite a few are already out there about and for twitter, but my favorite so far is The Twitter Book
by Tim O'Reilly and Sarah Milstein.
-- JR Peck, JR Peck
The 234-page guide is so helpful that many readers no doubt will tweet its praises and thank "(at)timoreilly" and "(at)sarahm" the authors' Twitter handles for helping people understand why Twitter is emerging as the Internet's most powerful communications vehicle since e-mail.
-- Michael Liedtkeap, Michael Liedtkeap
As easy to grasp as a tweet, this book cuts through the tiresome twitterhype and delivers a bunch of sensible, down-to-earth material on using and enjoying Twitter.
-- Cory Doctorow, co-editor of Boing Boing and author of Little Brother Cory Doctorow
Media organizations should take note of Twitter's power to quickly reach their target consumers. -- Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 Why is Twitter so popular? How can you get involved? And, most importantly, how can it benefit you or your business? The Twitter Book answers those questions and more, in a fun, full-color format that's packed with helpful examples and clear explanations that won't tangle you up in technical jargon. Twitter represents an evolution in Internet participation. With a maximum of 140 characters per message, it's easy to stay connected to friends and family, meet new people, track news, and market your company. However, despite its flexibility, Twitter can be somewhat difficult to figure out -- The Twitter Book provides a clear, user-friendly introduction. Co-written by Tim O'Reilly, CEO of O'Reilly Media, and one of Twitter's most-followed thought leaders, with more than over 250,000 followers, this practical guide will help you: Get comfortable using Twitter, whether you're a new user or already have some experience with it Learn all aspects of this service quickly, with full-color illustrations on every spread Make the most of Twitter, with advice and ideas for using the best third-party tools Determine how Twitter can help your business, with a special chapter on viral marketing If you're new to the Web 2.0 phenomenon, and want to know exactly what Twitter is and what micro-blogging can do for you, this is the authoritative guide you're looking for.
This practical, full-color guide explains how to make the most of Twitter and how to use this new technology to track news, stay connected to friends and family, or market a business.
Twitter is the wildly popular micromessaging service that lets you stay connected to friends and family, meet new people, track news, market your company and much more. It's the Swiss Army Knife of web applications, and it does it all with messages that are no more than 140 characters. But despite its flexibility, Twitter is tough to figure out. Effective Twitter guides readers with simple explanations and examples to help all levels of users understand the service. Experienced users get new ideas and advice on the best tools to make the most of Twitter. A special chapter covers best practices for businesses on Twitter. Online social networking services are booming, and, according to estimates of the number of users, Facebook, MySpace, and Twitter comprise the top three. Books about Twitter have just begun to appear, but the topic is already a hot commodity. General titl
This colorful book is a clear, friendly guide with plenty of illustrations to help people get comfortable using Twitter -- and then get the most out of it. The highly-popular Twitter micro-blogging service represents an evolution in Internet participation. With no more than 140 characters per message, users can stay connected to friends and family, meet new people, track news, market their company, and more. But despite its flexibility, Twitter can be difficult to learn. "The Twitter Book" guides readers with simple explanations and examples to help new users understand the service.
About the Author
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world, and an activist for open standards. O'Reilly Media also publishes online through the O'Reilly Network and hosts conferences on technology topics, including the O'Reilly Open Source Convention, the O'Reilly Emerging Technology Conference, and the Web 2.0 Conference. Tim's blog, the O'Reilly Radar "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. For everything Tim, see tim.oreilly.com.
Sarah Milstein writes, speaks and consults frequently on Twitter. A Web 2.0 strategist and co-founder of 20slides.com, a site for lively, work-related workshops, she is the author of "Twitter and the Micromessaging Revolution," an O'Reilly Media research report. Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring "Google: The Missing Manual."
Before joining O'Reilly, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.
Table of Contents
The hashtag for this book is #TwitterBook; Introduction; What is Twitter?; What's Twitter good for? Ambient intimacy; What's Twitter good for? Sharing news and commentary; What's Twitter good for? Breaking news and shared experiences; What's Twitter good for? Mind reading; What's Twitter good for? Business conversations; Chapter 1: Get Started; 1.1 Sign up; 1.2 Quickly create a compelling profile; 1.3 Understand what "following" means; 1.4 Find the people you know on Twitter; 1.5 Get suggestions for cool people to follow; 1.6 Twitter from the road; 1.7 Test-drive the 140-character limit; 1.8 Trim messages that are too long; 1.9 The secret to linking in Twitter; 1.10 Figure out how many people to follow; 1.11 Join a conversation: the hashtag (#) demystified; 1.12 Key Twitter jargon: tweet; 1.13 Key Twitter jargon: @messages; 1.14 Key Twitter jargon: retweet; 1.15 Key Twitter jargon: DM; 1.16 Key Twitter jargon: tweetup; 1.17 Twitter jargon: Fail Whale; 1.18 Try it for three weeks or your money back--guaranteed!; 1.19 Get help from Twitter; Chapter 2: Listen In; 2.1 Use Twitter Search; 2.2 Keep on an eye on hot topics; 2.3 Four cool tools for tracking trends: #1; 2.4 Four cool tools for tracking trends: #2; 2.5 Four cool tools for tracking trends: #3; 2.6 Four cool tools for tracking trends: #4; 2.7 Take advantage of advanced search; 2.8 Four important things to search for; 2.9 Advance your advanced search; 2.10 Track searches with RSS; 2.11 Track search with email alerts; 2.12 Track twittered links to your website; 2.13 Find out what people are reading; 2.14 Bookmark links to read later; 2.15 Use a life-changing third-party program; 2.16 Life-changing program #1: Twhirl; 2.17 Life-changing program #2: TweetDeck; 2.18 Use a great mobile client; 2.19 Follow smart people you don't know; 2.20 Figure out who's influential on Twitter; Chapter 3: Hold Great Conversations; 3.1 Get great followers; 3.2 Reply to your @messages; 3.3 Retweet clearly and classily: Part 1; 3.4 Retweet clearly and classily: Part 2; 3.5 When via is better than RT; 3.6 What to retweet; 3.7 Troubleshoot your retweets; 3.8 Ask questions; 3.9 Answer questions; 3.10 Send smart @replies; 3.11 Twitter often...but not too often; 3.12 Three cool hashtag tricks; 3.13 Know your new followers; 3.14 Three tools to figure out your followers; 3.15 Unfollow graciously; 3.16 Don't auto-DM (for crying out loud); 3.17 Don't spam anyone; 3.18 Fight spam; Chapter 4: Share Information and Ideas; 4.1 Be interesting to other people; 4.2 Make sure your messages get seen; 4.3 Link to interesting stuff around the Web; 4.4 Link appealingly to your blog or site; 4.5 Link to a tweet; 4.6 Post pictures; 4.7 Live-twitter an event; 4.8 Overhear things; 4.9 Publish on Twitter; 4.10 Participate in fundraising campaigns; 4.11 Make smart suggestions on FollowFriday; 4.12 Post on the right days; 4.13 Repost important messages; Chapter 5: Reveal Yourself; 5.1 Post personal updates; 5.2 Go beyond "What are you doing?"; 5.3 Use the right icon; 5.4 Fill out your full bio (it takes two seconds); 5.5 Spiff up your background: Part 1; 5.6 Spiff up your background: Part 2; 5.7 Cross-post to your Facebook account; 5.8 Keep track of friends and family; Chapter 6: Twitter for Business: Special Considerations and Ideas; 6.1 Listen first; 6.2 Have clear goals; 6.3 Integrate with your other channels; 6.4 Start slow, then build; 6.5 Figure out who does the twittering; 6.6 Reveal the person behind the curtain; 6.7 Manage multiple staff Twitterers; 6.8 Coordinate multiple accounts; 6.9 Make sure you're findable; 6.10 Be conversational; 6.11 Retweet your customers; 6.12 Offer solid customer support; 6.13 Post mostly NOT about your company; 6.14 Link creatively to your own sites; 6.15 Make money with Twitter; 6.16 Report problems...and resolutions; 6.17 Post personal updates; 6.18 Use URL shorteners to track click-throughs; 6.19 Engage journalists and PR people; 6.20 Integrate Twitter with your products; 6.21 Follow everyone who follows you (almost); 6.22 Three key tools for business accounts; 6.23 Continuing the conversation;