Synopses & Reviews
Master Search Advertising
Whether they Google Yahoo or even Bing, millions of potential customers are searching within your business category--wouldn't you like to capture their business?
Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers. Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more
Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain local exposure and land on page 1 of Google Create relationships with other sites through linking Use social media tools to create targeted traffic Turn traffic into sales
Rognerud is a Master in search engine optimization and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice. He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops. -- Radar by Roy Reyer, Certified Advanced SEO - Search Engine Academy, www.SEOtrainingSW.com
Jon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry. His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.
Synopsis
Market / Audience Small business owners who have a website but don't know how to optimize it; DIY SEO marketing beginners; Someone new to website development, blogging and search engines overall
Synopsis
Written for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. Social media search content is updated to reflect strategies and market information Blog optimization steps are included with best SEO tactics for creating search engine friendly sites Includes top 10 hottest WordPress plugins you must use for top traffic boost Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesnt convert it into sales. Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.
About the Author
Jon Rognerud is a recognized authority on SEO The SEO columnist for Entrepreneur.com, he has spent more than 20 years creating and managing web marketing projects, incuding positions at onine giant Yaho!/Overture. He is the founder of a top search marketing company and works to deliver SEO, PPC, Social Media solutions and consulting to mid-sized businesses.