Synopses & Reviews
Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the national brand,” assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries.Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world.
The first comprehensive business and social history of coffee, written by the author of a successful history of Coca-Cola. There are plenty of books for the coffee connoisseur, full of advice about where to find the best beans and how to brew the perfect cup, but none of them comes close to this remarkable story.
Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the third-wave” of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the worlds favorite beverages.
About the Author
Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.
Table of Contents
Prologue: The Oriflama Harvest
Introduction: Puddle Water or Panacea?
Seeds Of Conquest
Coffee Colonizes the World
The Coffee Kingdoms
The American Drink
The Great Coffee Wars of the Gilded Age
Hermann Sielcken and Brazilian Valorization
The Drug Drink
Canning The Buzz
Making the World Safe for Coffee
Selling an Image in the Jazz Age
Burning Beans, Starving Campesinos
Showboating the Depression
Coffee Witch Hunts and Instant Non-Gratification
Romancing The Bean
A Scattered Band of Fanatics
The Black Frost
The Specialty Revolution
The Starbucks Experience