Synopses & Reviews
One day we woke up and realized that our "macaroni" had become "pasta," that our Wonder Bread had been replaced by organic whole wheat, that sushi was fast food, and that our tomatoes were heirlooms. How did all this happen, and who made it happen? The United States of Arugula
is the rollicking, revealing chronicle of how gourmet eating in America went from obscure to pervasive, thanks to the contributions of some outsized, opinionated iconoclasts who couldn't abide the status quo.
Vanity Fair writer David Kamp chronicles this amazing transformation, from the overcooked vegetables and scary gelatin salads of yore to our current heyday of free-range chickens, extra-virgin olive oil, Iron Chef, Whole Foods, Starbucks, and that breed of human known as the "foodie." In deft fashion, Kamp conjures up vivid images of the "Big Three," the lodestars who led us out of this culinary wilderness: James Beard, the hulking, bald, flamboyant Oregonian who made the case for American cookery; Julia Child, the towering, warbling giantess who demystified French cuisine for Americans; and Craig Claiborne, the melancholy, sexually confused Mississippian who all but invented food journalism at the New York Times. The story continues onward with candid, provocative commentary from the food figures who prospered in the Big Three's wake: Alice Waters and Jeremiah Tower of Berkeley's Chez Panisse, Wolfgang Puck and his L.A. acolytes, the visionary chefs we know by one name (Emeril, Daniel, Mario, Jean-Georges), the “Williams” in Williams-Sonoma, the “Niman” in Niman Ranch, both Dean and DeLuca, and many others.
A rich, frequently uproarious stew of culinary innovation, flavor revelations, balsamic pretensions, taste-making luminaries, food politics, and kitchen confidences, The United States of Arugula is the remarkable history of the cultural success story of our era.
"Kamp, a writer and editor for Vanity Fair and GQ, details the development of fine dining in the U.S. and proves healthy, even exotic food movements are having an effect on our diet. He highlights the great divide between a population that relies on McDonald's and those who savor gourmet cooking. Historically, the rich always had high-end restaurants; the rest contented themselves with recipes in the ladies' sections of newspapers and magazines. But thanks to 'the Big Three' James Beard, Julia Child and Craig Claiborne America had an eating revolution. Kamp supplies an engaging account of their careers; Claiborne has a particularly spicy life story. While The Joy of Cooking focused on helping housewives keep 'one eye on the family purse and the other on the bathroom scale,' says Kamp, quoting Irma Rombauer, Beard saw cooking as a passion. During the 1960s, restaurant reviews became respectable journalism and dining out a status symbol. As rebellion turned to affluence, 'eating, cooking and food-shopping were symbols for those who considered themselves upwardly mobile.' This cultural history makes for an engrossing read, documenting the dramas and rivalries of the food industry. (Sept.)" Publishers Weekly (Copyright Reed Business Information, Inc.)
"David Kamp has seduced a tootle of food world idols into spilling the beans about who did what to whom in the decades when America was becoming obsessed with food. His Arugula world is juicy, irreverent, and full of bite." Gael Greene
"With the sweep of an epic novel, David Kamp takes us behind the scenes and into the sweaty, wacky, weird trenches of the Great American Food Revolution. His reporting is solid, his storytelling magnificent and his good humor is seemingly inexhaustible. I can't imagine a better guide for touring the United States of Arugula. This is a terrific book." Molly O'Neill, author of Mostly True: A Memoir of Food, Family and Baseball
"A great trip down memory lane and a must read for anyone passionate about the American food world of the last fifty years." Jacques Pépin
"There's plenty of dish in this insider's view of America's gastronomic coming-of-age — read all about the food fights and the food phonies. The United States of Arugula is as racy as it is relevant. I couldn't put it down!" Jean Anderson, author, The American Century Cookbook
"All the stars are here, from breakfast 'til midnight snack, in a page-turning insider's guide with an emphasis on 'dish.'" Kirkus Reviews
Kamp, a writer and editor for "GQ" and "Vanity Fair," chronicles the amazing transformation from the overcooked vegetables and scary gelatin salads of yore to the current heyday of free-range chickens, extra-virgin olive oil, Whole Foods, Starbucks, and that breed of human known as the "foodie."
About the Author
david kamp has been a writer and editor for Vanity Fair and GQ for more than a decade. He lives in New York.
Reading Group Guide
1. What are your best and worst childhood memories of food? Are your eating habits better or worse than those of your parents? Which of the transformations described in The United States of Arugula
has been most relevant in your lifetime?
2. What aspects of the Big Three-James Beard, Julia Child, and Craig Claiborne-made them unlikely figures in launching Americas culinary revolution? At the same time, what made them perfect for this role? How would they fare if they arrived on the current food scene now and tried to launch their careers?
3. What discoveries did you make about early American cookery, and the palates of nineteenth-century Americans? What does the history of a nations food indicate about the history of its populations?
4. Discuss the counterculture movements of the food world described in chapters five and six. What did the stars of this show-including Alice Waters, Jeremiah Tower, and Mollie Katzen-prove to East Coast gourmands about American palates? How did the West Coast revolutionaries manage to sway food dialogues nationwide?
5. What is distinctly American about the success of smaller venues that grew to have broad appeal-such as Dean & DeLuca, or ice cream shops like Steves or Ben & Jerrys? Can such companies grow infinitely without reducing quality and without giving frontline employees an unfair deal?
6. Discuss the ways the food revolution has led to markets for products besides food, such as the wares sold in stores like Williams-Sonoma, or the craze to remodel kitchens with restaurant-quality appliances. Have you made any kitchen purchases that would have been unheard of in your family in previous generations? To what extent does quality home cooking truly rely on tools of the trade?
7. What did Americas early resistance to ethnic cuisine say about American society? What did it take for Italian restaurateurs such as Sirio Maccioni to transform the Francophile definitions of haute cuisine? What international flavors proliferate in your community? Can you trace their arrival, and the way such restaurants were initially received?
8. The United States of Arugula clearly demonstrates the power of food critics in shaping our attitudes about various cuisines, but do you believe they are the power brokers in this story? Who ultimately is at the helm of these transitions: Chefs? Restaurateurs? Reviewers? Highbrow consumers? Average home cooks?
9. Why do you suppose the history of Americas culinary transformations volley from the East Coast to the West Coast, with Charlie Trotter in Chicago as a rare Midwest voice? What is it about these two coastal populations that placed them at the forefront of change? Do they have a monopoly on the food worlds palate?
10. What has been the effect of television in changing the way we understand culinary trends? Discuss the evolution represented by the span of “The French Chef” to “Emeril Live!” What is your reaction to cooking shows? Do you actually write down the recipes and try them out, or is it simply entertaining to watch the act of cooking?
11. Do national chains such as Starbucks and Whole Foods make it easier or harder for independent food start-ups to thrive? Has their presence had any impact on your cravings, or on the way you shop?
12. Do you consider yourself a foodie? Does the existence of a “foodie” culture reassure you or irk you?
13. What differences did you detect between notions of culinary arts as a mans world or as a womans world throughout the decades covered in the book? Whose domain does it seem to be now? Has this always been the case?
14. In a recent interview for the Broadway Books website, the author observed that “food people are as fascinating-and brilliant, and contrary, and rivalrous, and inventive, and compelling-as rock musicians, politicians, novelists, and movie directors. This book pulls up the curtain on that.” In your opinion, why does the food world receive less media attention than other aspects of Americas cultural innovation? How would you characterize the key players David Kamp describes, and the world they inhabit? Which of the contemporary celebrity chefs named in the book were you most familiar with?
15. What class wars seemed to be simmering behind the transitions described in The United States of Arugula? What aspects of the story demonstrate the power of the elite, and which aspects are populist? What separates the arugula consumers from the fans of iceberg lettuce?
16. What do you predict the next chapter in this saga will be? How will the showdowns between industry advocates of processed food and crusaders for the organic movement end? What will the next American culinary trend look like, and how will it taste?
“A page-turner filled with delicious dish about bold-faced names and an in-depth look at the ways in which a series of food pioneers touched off a revolution…Kamp is an excellent writer. He uses prodigious research, sly humor and storytelling skills to illuminate the back stories of well-known food-centric businesses.”—USA Today
“With the sweep of an epic novel, David Kamp takes us behind the scenes and into the sweaty, wacky, weird trenches of the Great American Food Revolution. His reporting is solid, his storytelling magnificent, and his good humor is seemingly inexhaustible. I cant imagine a better guide. This is a terrific book.”—Molly ONeill
The United States of Arugula is the story of an American revolution—the dramatic culinary changes that brought robust international flavors to a table formerly piled high with bland meat and potatoes. Who was behind this transformation, bringing salsa to the typical American pantry and sushi to chain grocery stores? When did macaroni become “pasta,” while celebrity chefs and organic produce became part of our household vocabularies?
A thrilling ride through decades of innovation and food politics, The United States of Arugula delivers a wickedly entertaining history of these cultural sea changes, from the emergence of Julia Childs beloved but often-spoofed television breakthrough to the rise of West Coast gourmet vegetarianism, and the contemporary lodestars who now heat up the Food Network around the clock. Brimming with insider details and rarely reported anecdotes, this is a cultural history that every book club can savor.
Recently, David Kamp took time to tell Broadway Cooks more about his book.
Broadway Cooks: What makes this an unprecedented time for the American food world?
David Kamp: If you think about it, you go to France and you don’t just see the museums, see the Louvre; you also make a big deal of eating and the food. The same goes for Italy; you don’t just go to the Spanish Steps; you go to the restaurants, you go to the markets. And we’ve finally reached that point in America–where food is a cultural pastime; where it’s actually something we take as seriously as we take the movies, the sports teams we follow, and the books we read.
What are some examples of how the American culinary revolution has shaped our lives?
Anyone who is currently an adult can think back to their childhood and say ‘So much has changed!’ There are so many things out there that we didn’t have when we were children. Whether it’s going to a farmer’s market in your city–which your city didn’t used to have–or going to your regular supermarket in the suburbs and seeing goat cheese and arugula in the cheese and produce sections. Even croissants, which are ubiquitous–you can get them at gas-station convenience stores–were exotic until about the mid 70s in most places.
Who are some of the major figures in your book—and in this movement?
American food has a long history, and I don’t pretend to tell the whole story. My starting point is James Beard, who moved to New York in the 30s with the dubious intent of becoming an actor or theater person even though he was a big fat guy with not a whole lot of acting talent. But he was an excellent cook and a charismatic teacher, traits he inherited from his mother, who ran a hotel in Oregon. And the story really begins with him giving up his theater career, reluctantly taking on food and cookery and teaching cooking as a career–and this being a very reluctant decision, because it didn’t seem like an honorable profession to him. And yet he did as much as anyone to turn that tide and change cookery and food and eating into cultural pastimes, not just something you did out of obligation, or out of the biological imperative of fueling yourself.
Apart from Beard, the other two who make up what I call the Big Three are Craig Claiborne and Julia Child. Pretty much everyone knows who Julia Child is. She co-wrote the epic cookbook Mastering the Art of French Cooking, which came out in 1961, and then a little after that had her TV show on public television, The French Chef. And she was really the one who demystified the idea of ambitious cooking. Americans were already enthusiastic home cooks, but it was more to do with cakes and pies and pastries, or simple, everyday fare like meat loaf. She was the one who said it was okay to aim high once in a while, to try to do things that French chefs do in restaurants. And she just brought such humor to what she did—she would laugh at her own mistakes, which took away the intimidation factor. She enchanted America. By 1966, she was on the cover of Time magazine.
Craig Claiborne, like James Beard and Julia Child, came to the food world relatively late in his life—already in his mid–to late 30s, having failed at pretty much everything else he tried to do, whether it was being in the Navy or going to hotel school. (He went to hotel school but realized he was never going to run a hotel.) In 1957, he became the first male food editor of The New York Times. Food writing in the newspapers had always been the province of what was called the “women’s page,” which was basically a home–ec ghetto, and kind of patronizing to housewives. It was a gutsy move for the Times to put him in this position, and a gutsy move for Claiborne to say, ‘Hey, this is where I want to be. This is where I think my journalistic instincts are most applicable.’ He invented the idea, really, in America, of food journalism: of taking food seriously, writing about it in a way that wasn’t piffley or purely for housewives, and not condescending to housewives who happened to cook seriously. He invented the starred restaurant review in America, the idea that, “Oh this restaurant got three stars in the Times, so we need to check it out.” He also created the notion of food journalism as a legitimate journalistic beat for a newspaper. He would go out and cover what was happening in people’s kitchens and restaurants. Were it not for him, there are a lot of people we might not have heard of otherwise, such as Marcella Hazan, who is now America’s great authority on Italian food and has published a lot of books; and all the French chefs who came to America after World War II, especially Pierre Franey, who became Claiborne’s friend and collaborator.
Haven’t Americans always liked to eat? What’s different about the interest in food that you’re exploring in The United States of Arugula?
I am not arguing that there was no American cookery until the last few decades, nor am I arguing that there was no good food. But the breadth and scope of it really started to change in the last few decades. As long as there’s been a United States of America, people have been able to eat well if they choose to. But in truth, American eating habits was pretty disgusting for the majority of people in the 18th and 19th centuries. And really, it was in the 20th century, with the advent of such popularizes such as Child, Beard, Claiborne, that we suddenly could eat well in a way that we couldn’t have before. It crossed class lines. In the 19th century, dining out was for rich people, Gilded Age robber barons like Diamond Jim Brady, who went to places like Rector’s or Delmonico’s and ate enormous, multi–course meals of terrapin and canvasback duck and oysters; that’s changed. Food also changed in terms of crossing ethnic lines. In the old days, if you weren’t Italian or Italian-American, it was borderline scandalous to eat garlic, let alone something more progressive like pesto or arugula; in It’s a Wonderful Life, mean Mr. Potter chides good-hearted George Bailey for giving loans to Italian immigrants and says George is “frittering his life away playing nursemaid to a lot of garlic–eaters.” We were walled off from other cuisines by out own ethnic and cultural biases. But that’s all changed because the food world got democratized and more polyglot in the mid-20th century, and has only become more so.
Are the foodies accessible as interview subjects? How are they different from the other celebrities you’ve interviewed?
My day job is as a Vanity Fair writer, which has given me an opportunity to write about a lot of famous people in the realms of film, music, and so on. One thing you discover—one of the nice things—in writing about the food world is that the crème de la crème are still very accessible, A) Because they still haven’t been written about in great depth. They’re mostly written about in newspaper food–section terms or magazine terms, where the discussion is pretty superficial. So they’re flattered to be engaged in a deeper discussion of what makes them tick. And, B) they’re in the hospitality business, so, inherently, they want to talk, they like shooting the breeze, they like other people—with a few exceptions. There are a lot of great raconteurs out there, like Jeremiah Tower, who was the first well–known chef the Berkeley restaurant Chez Panisse. And Mollie Katzen, who wrote the vegetarian standby The Moosewood Cookbook and has a great sense of humor and perspective about how naïve her cooking was in the 1970s. And the other good thing is that these people often cook for you while they tell you stories — which is no small fringe benefit! André Soltner, who for years was the chef-owner of Lutèce in New York, made me the best omelet I’ve ever eaten in my life.
What do you make of the celebrity chef phenomenon and the emergence of Las Vegas as a one-stop shop for fine dining?
The celebrity chef phenomenon is a double–edged sword. Some see it as a violation of the code of honor that Andre Soltner represented. Soltner lived above his kitchen, worked at his restaurant six days a week, and closed the restaurant on his day off and when he went on vacation. He was the purist ideal. Yet a lot of younger chefs now say, “Yeah, but he never made any serious money. He might be happy with his life, but that’s not how I want to live.” Also, some chefs, like Mario Batali and Wolfgang Puck, make the point that opening more restaurants gives them an opportunity to nurture and promote all the younger staff they’ve trained. Now, what can happen is that a celebrity chef can suffer as a result of his celebrity. Emeril Lagasse is a good example of this. Anyone who’s a chef, whether it’s Batali or Puck or Chicago’s Charlie Trotter, will tell you that he’s one of the best chefs in America, period. But TV is inherently reductive and about entertainment values, so Emeril’s TV persona is kind of simplified and goosed up. If the guy cooks for you, his skills and creativity are unimpeachable, but because of that “Bam!” and “Kick it up a notch,” lots of people think he’s a cheeseball or a hack. I asked Emeril if that’s a problem and he said yes, it is. He said that Tim Zagat of guidebook fame confronted him at the James Beard Awards one year and said “You’re like a used car salesman. You’re bringing shame to our industry.” Emeril got really emotional about this, on the verge of tears. And that kind of dynamic is fascinating to me, and it’s something I get into in the book. In the later chapters, I talk about how the celebrity chef phenomenon is something the food world is still grappling with. There’s a lot in this book about who these people are, behind their public images. For too long, we’ve imagined the food world as this twee, precious little place that no one takes seriously. But it’s a world of big ideas and crazy ambition, and of real talent and real passion. Food people are as fascinating—and brilliant, and contrary, and rivalrous, and inventive, and compelling—as rock musicians, politicians, novelists, and movie directors. This book pulls up the curtain on that.