Synopses & Reviews
This updated and revised edition of the restaurant industry bestseller, The Upstart Guide to Owning and Managing a Restaurant
is filled with step-by-step strategies and action plans explained and outlined by veteran restaurateur and educator Roy S. Alonzo. The ultimate guide to entering the food service industry, The Upstart Guide to Owning and Managing a Restaurant
provides industry insights and all the practical nuts-and-bolts information readers need to get started, including:
Smart start-up basicsWriting a winning restaurant business planDeveloping the perfect menu for your target audienceCreating front-of-house ambience and back-of-house efficiencyOperating profitablyMarketing opportunities to grow your businessAnd an all new chapter on new and emerging technologies in the restaurant business!
A step by step guide through each aspect of opening and managing a restaurant. This book covers the practical issues faced on a daily basis and offers tips from an experienced restaurateur.
Directed to entrepreneurs and would-be restaurateurs, this book walks step-by-step through each aspect of opening and managing a restaurant. It covers the practical issues faced on a daily basis as well as offering tips from an experienced restaurateur about the risks and rewards.
About the Author
Roy S. Alonzo taught restaurant management at the University of New Hampshire for 27 years and has owned and operated the Master Bartender School in Newmarket, NH for more 25 years. Also the author of The Upstart Guide to Owning and Managing a Bar or Tavern, Alonzo has served as a food and beverage consultant, partner and general manager of a full-service restaurant, and supervisor of a faculty club and campus restaurant.