Synopses & Reviews
Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, youll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something theyll truly love, and reduce the time it takes to get your product to market.
No prior experience in UX or design is necessary to get started. If youre an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.
- Determine whether people will buy your product before you build it
- Listen to your customers throughout the products lifecycle
- Understand why you should design a test before you design a product
- Get nine tools that are critical to designing your product
- Discern the difference between necessary features and nice-to-haves
- Learn how a Minimum Viable Product affects your UX decisions
- Use A/B testing in conjunction with good UX practices
- Speed up your product development process without sacrificing quality
Creating a great user experience doesnt have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX techniques to do it faster and smarter. Youll learn how to tighten the iteration loop, get more customer feedback, reduce the time it takes to get great products to market, and build something your customers will truly love.
User Experience expert Laura Klein gets you right to work with specific tips on how to make design and research quick, flexible, and measurable enough to work in a Lean environment. Rather than bog you down with a high-level discussion of Lean UX, UX for Lean Startups offers a series of standalone chapters that let you concentrate on those areas most important to your startup.
The advice Laura Klein provides in this book comes from more than 15 years of working with startups and building great user experiences.
About the Author
Laura has spent 15 years as an engineer and designer. Her goal is to help lean startups learn more about their customers so that they can build better products faster.Her popular design blog, Users Know, teaches product owners exactly what they need to know to do just enough research and design.
Table of Contents
Praise for UX for Lean Startups; Foreword; Preface; Who Should Read This Book; What Is This Book About?; How to Use This Book; We'd Like to Hear from You; Safari® Books Online; Acknowledgments; Introduction; What Is Lean UX, Anyway?; Validation; Chapter 1: Early Validation; 1.1 A Market, a Problem, and a Product Walk into a Bar; 1.2 Some Tools for Early Validation; 1.3 Early Validation Isn't the End; 1.4 Loosely Related Rant: Pain-Driven Design; 1.5 Go Do This Now!; Chapter 2: The Right Sort of Research at the Right Time; 2.1 Competitor Testing; 2.2 Five-Second Tests; 2.3 Clickable Prototype Testing; 2.4 Guerilla User Tests; 2.5 Loosely Related Rant: Shut the Hell Up and Other Tips for Getting Feedback; 2.6 Go Do This Now!; Chapter 3: Faster User Research; 3.1 Iterate! Iterate! Iterate!; 3.2 Stay in the Building; 3.3 Unmoderated Testing; 3.4 When to Survey; 3.5 Loosely Related Rant: Stupid Reasons for Not Doing Research; 3.6 Go Do This Now!; Chapter 4: Qualitative Research Is Great...Except When It's Terrible; 4.1 A One-Variable Change; 4.2 A Multivariable or Flow Change; 4.3 Deciding What to Build Next; 4.4 Loosely Related Rant: If You Build It, Will They Buy It?; 4.5 Go Do This Now!; Design; Chapter 5: Designing for Validation; 5.1 Tool 1: Truly Understand the Problem; 5.2 Tool 2: Design the Test First; 5.3 Tool 3: Write Some Stories; 5.4 Tool 4: Talk About Possible Solutions with the Team; 5.5 Tool 5: Make a Decision; 5.6 Tool 6: (In)Validate the Approach; 5.7 Tool 7: Sketch a Few Approaches; 5.8 Tool 8: Create Interactive Prototypes; 5.9 Tool 9: Test and Iterate; 5.10 Loosely Related Rant: Give the Users What They Really Want; 5.11 Go Do This Now!; Chapter 6: Just Enough Design; 6.1 Design the Necessary, Not the Neat; 6.2 Here's Another Example; 6.3 Build a Feature Stub; 6.4 Build a Wizard of Oz Feature; 6.5 Solve Only the Important Problems; 6.6 Loosely Related Rant: Stop Worrying About the Cup Holders; 6.7 Go Do This Now!; Chapter 7: Design Hacks; 7.1 Design Patterns; 7.2 Competitive Research; 7.3 User Testing the Competition; 7.4 Consistency; 7.5 Frameworks; 7.6 There's Probably a Plug-in for That; 7.7 Don't Design It at All; 7.8 Getting Some Professional Help; 7.9 Loosely Related Rant: The Art of the UX Steal; 7.10 The Right Way to Steal; 7.11 Go Do This Now!; Chapter 8: Diagrams, Sketches, Wireframes, and Prototypes; 8.1 Why Diagram?; 8.2 When Do You Sketch?; 8.3 What's a Wireframe, and Why Do You Care?; 8.4 Do You Have to Make an Interactive Prototype?; 8.5 So Which Should You Build?; 8.6 Loosely Related Rant: Why I Hate Paper Prototypes; 8.7 Go Do This Now!; Chapter 9: An MVP Is Both M and V; 9.1 The Landing Page; 9.2 The First Iteration; 9.3 Loosely Related Rant: Limited Products versus Crappy Products; 9.4 Go Do This Now!; Chapter 10: The Right Amount of Visual Design; 10.1 Why Is Visual Design Important in UX?; 10.2 Loosely Related Rant: The Best Visual Design in the World; 10.3 Go Do This Now!; Product; Chapter 11: Measure It!; 11.1 What Does Measuring Design Entail, Anyway?; 11.2 Several Stupid Reasons for Not A/B Testing (and a Couple of Good Ones); 11.3 When to A/B Test and When to Research; 11.4 What A/B Testing Does Well; 11.5 What Qualitative Testing Does Well; 11.6 How Do They Work Together?; 11.7 Which Metrics Equal Happy Users; 11.8 Loosely Related Rant: Stupid Mistakes People Make When Analyzing Data; 11.9 Go Do This Now!; Chapter 12: Go Faster!; 12.1 Work as a Cross-Functional Team; 12.2 Combine Product and UX Roles; 12.3 Avoid Engineering When Possible; 12.4 Loosely Related Rant: Ship It Already! Just Not to Everyone at Once; 12.5 Go Do This Now!; Chapter 13: The Big Finish; About the Author;