Synopses & Reviews
Arogyaswamy and Simmons combine the technique of value analysis and the concept of the value chain to build a perspective on value that is at once comprehensive and practical. They provide a methodology for formulating value-based strategy as well as a system for managing the value-directed organization. The management system proposed is based upon the high value Just-in-Time (JIT) and Total Quality Control (TQC) principles successfully deployed by numerous Japanese (and more recently American) firms. In a sense, this book brings together the American and Japanese streams of value creation.
Essentially, the authors argue that accepting, and indeed increasing, interdependencies within activities (design, operations, marketing) is imperative in order not only to create value but also to build the value-creating organization. Effective integration among activities is the second key ingredient, while involvement by deemphasizing power-based relationships--by providing knowledge and information, as well as the opportunity and the desire to use both--is the third requirement, and one that makes the process of value creation self-sustaining. The authors discuss the cultural traits most conducive to value enhancement and specifically tackle the ingraining process. The measurement of improvements both in value-as received and in the process of value delivery itself is extensively discussed. Numerous practical value indicators to assess progress in value creation are proposed. Being a judicious how-to, why-to amalgam, the book will appeal equally to executives and managers seeking to install value as a guide to action, as well as to graduate and advance undergraduate students seeking the rationale underlying value management.
Synopsis
Arogyaswamy and Simmons combine the technique of value analysis and the concept of the value chain to build a perspective on value that is both comprehensive and practical.
Synopsis
The technique of value analysis and the concept of the value chain are combined to provide a comprehensive and practical perspective on customer value. Value-based strategy formulation and the development of a high value management system based on Just-in-Time and Total Quality principles are discussed at length. Arogyaswamy and Simmons propose a framework comprising 5 "INs" (Interdependence, Integration, Involvement, Ingraining, and Indicators) to serve as a step-wise program to create value, and to craft the value-creating organization. Concepts of value analysis and the value chain and combined to provide management with a comprehensive, practical viewpoint on customer value and its achievement in organizations.
About the Author
BERNARD AROGYASWAMY is Associate Professor of Strategy and Policy at Le Moyne College.RONALD P. SIMMONS is Vice President, Manufacturing, at DVC Industries.