Synopses & Reviews
If youre in the information business (and we all are in the information business), Terceks urgent manifesto will help you see the future, so you can prepare for it.” - Seth Godin
Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations and even human workers, are about to be vaporizedreplaced by digital information.
A novel combination of new technologies mobile, cloud, crowd, artificial intelligence -- are reconfiguring every economic sector and industrial system on the planet. Even industries that were long considered immune to digital transformation are suddenly vulnerable to rapid dematerialization: now automobiles, hotels, health care, and higher education can be replaced by an app-enabled marketplace.
The process of vaporization is relentless and all-pervasive. For consumers this change is as bewildering as it is exhilarating. For CEOs of old-school firms, the change is terrifying. But for startup Internet companies, it's the greatest landgrab since the Gold Rush.
In Vaporized, innovation expert Robert Tercek shows us how this process works and takes us to the front line of digital transformation. Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
Digital technology has upturned entire industries and irrevocably altered the way we live, work and do business. Now, it is set to transform every sector and economic system on the planet in almost unimaginable ways even those once thought to be immune from its effects. In his groundbreaking new book Vaporized, digital pioneer and business futurist Robert Tercek takes us inside the worlds largest cultural and economic transformation since the industrial revolution, and explains what it means to consumers, employers and policy makers. Dynamic and engaging, Tercek does for digital business theory what Malcolm Gladwell has done for sociology, translating a complex, arcane subject in approachable and relevant terms. In contrast to the digital-era doomsayers and hand-wringing pundits, Tercek offers an insightful, optimistic analysis of the future and a practical blueprint for survival that no business leader, from the Fortune 500 CEO to the small startup owner, can afford to ignore.
About the Author
is one of the worlds most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software.
In his 22-year career, Tercek has served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television.
Tercek has provided strategic insight and advice to many companies seeking to enter the networked entertainment market, including Nokia, Motorola, AMD, MSN, and Sony Computer Entertainment, among many others. He has supervised new media strategy and the creation of online programs for many of the worlds leading motivational speakers and authors, including Anthony Robbins, Oprah Winfrey, Suze Orman, Dr Mehmet Oz, Elizabeth Lesser, Jean Chatsky, David Bach, Marcus Buckingham, Deepak Chopra, Debbie Ford, and Martha Beck.
An enthusiastic advocate of the future of media and entertainment, Mr Tercek is a highly in-demand keynote speaker. He has been a featured speaker at NAB, CES, GDC, MIPTV, MILIA, E3 Expo, Sundance Film Festival, South By Southwest, X Media Lab, 5D New Television, Tokyo Game Fair, the Austin Game Conference, 3GSM, KidScreen Summit, MITs Future of Entertainment summit, CTIA, The Future of Television Summit, The Mobile Games Seminar, The New York Games and Mobile Conference, and many private corporate events. He lives in Los Angeles. Vaporized is his first book.