Synopses & Reviews
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"—to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg—who identified the phenomenon in a ground-breaking cover story for Fast Company
—tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.
While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.
Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses—from the smallest start-ups to nonprofit organizations to the biggest multinational corporations—can use the paradigm-busting power of viral loops to enable their business through technology.
"A snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma." ---Publishers Weekly Audio Review
From Google to Facebook, a respected journalist delves into how a "viral loop" can make an online business a success.
About the Author
Adam L. Penenberg is a contributing writer to Fast Company and a professor of journalism at New York University. He has also written for Forbes, the New York Times, Slate, Wired, the Economist, Mother Jones, and Playboy. A former senior editor at Forbes, he garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of the New Republic. Penenberg is the author of Spooked: Espionage in Corporate America and Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs. Richard Allen is a five-time Audie-nominated narrator whose work has been acknowledged on the Best Audiobooks Lists for Audiofile and Library Journal. He was named an AudioFile Best Voice in 2008 and has won four AudioFile Earphones Awards. His audiobooks include From Midnight to Dawn, Lincoln and Chief Justice Taney, Futureland, and Right as Rain.