"This book is an excellent learning tool. Like any other tool, you get out of it exactly what you put in. My advice is to spend as much time with each section as YOU need. If you do that, you will walk away with every bit of the knowledge an industry thought leader can provide."--Kevin M. Ryan, Vice President, Global Content Director
Search Engine Strategies and Search Engine Watch
"Search engine optimization is, without question, one of the highest ROI activities a business can undertake. It’s also one of the most misunderstood. Fortunately, we’ve got people like Kris to act as our tour guide and translator. A solid strategy and attention to detail are essential to a successful SEO campaign and that’s exactly what Kris delivers."--Rand Fishkin, Chief Blogger and CEO, SEOmoz
"Kristopher Jones is one of a small number of entrepreneurial executives whose confidence, innovation, and creativity has been instrumental in developing and framing search engine, social media optimization, and Internet marketing. Kristopher is a modern day blend of John Wayne, Thomas Edison, and Andy Warhol. Kristopher Jones and his Pepperjam team tirelessly implement innovative search engine optimization, pay-per-click, affiliate marketing, and social media optimization solutions for a broad base of corporate customers. Kristopher Jones will continue to have a profound effect on Internet marketing and social networking." --Jack Kiefer, President & CEO, BabyAge.com
"Kris envisioned search engine optimization as an integral element of online marketing before the phrase was even coined. This book reveals his secrets for success in getting competitive words and phrases highly ranked on the major search engines. Since 2000, Kris and his team at Pepperjam have implemented successful SEO strategies for igourmet.com, helping grow our revenues and shape our product mix. I highly recommend this book as either an easy-to-follow road map for novices or a valuable reference for experts."--Spencer Chesman, President & CEO, igourmet.com
"Search engine optimization (SEO) is an integral part of an effective online marketing strategy. With this book Kris offers a step-by-step guide to get your Web site ranked by the major search-engines. At 1-800-PetMeds we have worked with Kris and his team at Pepperjam for the last three years to implement a range of online marketing strategies that have worked very effectively. I highly recommend you read this book and implement the strategies contained within." --Alex Irvin, Online Marketing Director, 1-800-PetMeds.com
"Search engine optimization has emerged as the flagship service in the growing Internet marketing landscape, and Kristopher Jones is a leader in explaining the intricate details and subtle balances that make it all work." --Bruce Clay, President, Bruce Clay, Inc.
"Kris Jones is a leading expert in marketing both affiliate-based and client sites. His expertise comes from a wide perspective you can’t get from most search engine marketers. When I listened to Kris speak at the Elite Retreat conference, I felt like I was a conference attendee rather than a fellow speaker."--Aaron Wall, SEO Expert and Blogger, SEObook.com
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:
- Analyzing your competition
- Researching and analyzing keywords
- Developing your link building skills
- Setting up blogs and communities
- Using Google Analytics
- Networking with Facebook and MySpace
- Boosting traffic with Digg and StumbleUpon
- Setting up pay-per-click campaigns
- Discovering ways to monetize Web traffic
- Installing valuable SEO plug-ins
Extra Apply It
- "Apply It" and "Extra" sidebars highlight useful tips
- High-resolution screen shots demonstrate each task
- Succinct explanations walk you through step by step
- Two-page lessons break big topics into bite-sized modules
THE HISTORY OF SEARCH-ENGINE OPTIMIZATION.
1 GETTING STARTED WITH SEARCH-ENGINE OPTIMIZATION.
Choose a Topic.
Find Your Target Audience.
Set a Budget.
Put a Team Together.
Keep Up with Industry News.
2 KEYWORD GENERATION.
An Introduction to Keyword Generation.
Analyze Your Competition with Compete.com.
Keyword Research with KeyCompete.
Analyze Your Competition with Seodigger.
Using the Wordtracker Keyword Suggestion Tool.
Using the Google Keyword Suggestion Tool.
Research Keywords with Keyword Discovery.
Analyze Keywords with Keyword Discovery.
Filter Keywords with Keyword Discovery.
3 CREATING PAGES.
An Introduction to Creating Pages.
Choose File Names.
Optimize Title Tags.
Optimize Meta Description Tags.
Optimize Meta Keyword Tags.
Create a Meta Robots Tag.
Add Emphasis with Header Tags.
Using Text Modifiers.
4 BASIC WEB SITE STRUCTURE.
An Introduction to Basic Web Site Structure.
Find Web Hosting.
Establish a Domain Name.
Optimize for Multiple Browsers.
Plan and Design a Web Site Structure.
Link within Subject Matter Themes.
Design a Sitemap.
Create a Company Information Page.
5 ADVANCED WEB SITE STRUCTURING.
An Introduction to Advanced Web Site Structuring.
Create a Robots.txt File.
Using the Nofollow Attribute.
Structure URLs Correctly.
Protect Yourself with an .htaccess File.
Using Mod_Rewrite to Rewrite URLs.
Redirect Non-WWW Traffic to WWW.
Redirect with 301 Redirects.
6 CREATING CONTENT.
An Introduction to Content Creation.
Write for People, Not Search Engines.
Avoid Duplicate Content.
Using Proper Keyword Density.
Using Latent Semantic Content.
Keep Content Current.
Optimize Non-HTML Documents.
7 CREATING COMMUNITIES.
An Introduction to Creating Communities.
Create a Blog with WordPress.
Create a Blog with Blogger.
Write Search-Engine-Optimized Posts.
Make Your Blog Successful.
Create a Community with vBulletin.
Create a Community with phpBB.
Make Your Forum Successful.
Add Reviews to Your Web Site.
8 BUILDING LINKS.
An Introduction to Building Links.
Evaluate Potential Linking Partners.
Acquire Quality Links.
Using Effective Anchor Text.
Link Directory Submissions.
Article Directory Submissions.
Request One-Way Links.
9 USING GOOGLE ANALYTICS.
An Introduction to Google Analytics.
Create an Account.
Install Tracking Code.
Set Conversion Goals.
Exclude Your IP Address with Filters.
Exclude Traffic from a Particular Domain.
Include Only Certain Directories.
Track External Links.
Using Analytics to Find New Keywords.
Set Up E-Commerce Tracking.
Insert Tracking Code on Your Thank You Page.
Using Third-Party Shopping Carts.
10 SOCIAL MEDIA OPTIMIZATION.
An Introduction to Social Media Optimization.
Network with Facebook.
Network with MySpace.
Maximize Exposure with StumbleUpon.
Increase Traffic with MyBlogLog.
Micro-Blog with Twitter.
Connect with LinkedIn.
Share Videos with YouTube.
Take Advantage of Digg Traffic.
Network with Sphinn.
11 CREATING PAY-PER-CLICK CAMPAIGNS.
An Introduction to Pay-per-Click Campaigns.
Learn About AdWords Accounts.
Create an AdWords Campaign.
Target Your Campaign.
Write Effective Ad Copy.
Using Keyword Matching Options.
Set Bidding Strategies.
Run PPC Reports.
Using Google AdWords Editor.
Optimize Your Account.
12 OPTIMIZING PPC CAMPAIGNS THROUGH QUALITY SCORE OPTIMIZATION.
An Introduction to Quality Score Optimization.
Learn About Quality Score.
Optimize Quality Score.
Test Ad Copy.
Test Keywords Based on Match Type.
Test Ad Copy with Advanced Keyword Insertion.
Using Content-Targeted Campaigns.
Using Placement-Targeted Campaigns.
Using Pay-per-Action Campaigns.
Test Performance with Dayparting.
Optimize Your Landing Pages.
13 OPTIMIZING FOR OTHER SEARCH ENGINES.
An Introduction to Optimizing for Other Search Engines.
Optimize Blog Posts for Technorati.
Optimize Your Web Site for Del.icio.us.
Optimize Your Images for Google Images.
Increase Exposure on Ask.com.
Using Shopping Engines to Drive Traffic.
Produce Sales with eBay Auctions.
Using Craigslist to Drive Traffic.
14 MONETIZING TRAFFIC.
An Introduction to Monetizing Traffic.
Place Google AdSense Ads on Your Web Site.
Place Yahoo Publisher Network Ads on Your Web Site.
Earn Money with Commission Junction.
Earn Money with LinkShare.
Earn Money with AuctionAds.
Advertise Cost-per-Action Offers with AzoogleAds.
Advertise Cost-per-Action Offers with Hydra Network.
Sell Reviews with ReviewMe.
Sell Links with Text-Link-Ads.com.
Sell Links with TextLinkBrokers.com.
15 INSTALLING SEO PLUG-INS.
An Introduction to SEO Plug-Ins.
Install the Google Toolbar.
Install the Alexa Toolbar.
Using the SEO for Firefox Plug-In.
Optimize Titles with the WordPress Title Tag Plug-In.
Optimize Descriptions with the WordPress Description Tag Plug-In.
Create Sitemaps with the WordPress Sitemap Generator.
Using the Permalink Redirect Plug-In.