Synopses & Reviews
"Visual Communication: From Theory to Practice" explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.
Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. "Visual Communication" helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
About the Author
Lucienne Roberts is the founder of the design studio sans+baum, which focuses on projects outside the commercial mainstream. A contributor to Eye and Grafik magazines, she lives in London, UK.