Synopses & Reviews
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
This new edition of the bestselling text is for anyone in merchandising, from store planners and manufacturers to visual merchandisers, and includes a new section on sustainability.
About the Author
Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.
Table of Contents
Getting Started: Visual Merchandising and Display Basics
Why Do We Display?
Color and Texture
Line and Composition
Light and Lighting
Types of Display and Display SettingsWhere to Display
The Exterior of the Store
Display Window Construction
Store InteriorsWhat to Use for Successful Displays
Alternatives to the Mannequin
Dressing the Three-Dimensional Form
Visual Merchandising and Dressing Fixtures
Modular Fixtures and Systems in Store Planning
Furniture as PropsVisual Merchandising and Display Techniques
Masking and Proscenia
Home Fashions, Hard Goods, and Food Displays
Graphics and SignageVisual Merchandising and Planning
Visual Merchandising Planning
Setting Up a Display Shop
Store Planning and Design
Visual Merchandising and the Changing Face of RetailRelated Areas of Visual Merchandising and Display
Exhibit and Trade Show Design—Industrial Display
Trade Organizations and Sources
Career Opportunities in Visual Merchandising