Synopses & Reviews
A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.
About the Author
Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.
Table of Contents
* Getting Started: Visual Merchandising and Display Basics * Why Do We Display; Color and Texture; Line and Composition; Light and Lighting; Types of Display and Display Settings * Where to Display * The Exterior of the Store; Display Window Construction; Store Interiors * What to Use for Successful Displays * Mannequins; Alternatives to the Mannequin; Dressing the Three-Dimensional Form; Fixtures; Dressing Fixtures; Visual Merchandising; Modular Fixtures and Systems in Store Planning; Furniture as Props * Visual Merchandising and Display Techniques * Attention-Getting Devices; Familiar Symbols; Masking and Proscenia; Sale Ideas; Fashion Accessories; Graphics and Signage * Visual Merchandising and Planning * Visual Merchandise Planning; Setting Up a Display Shop; Store Planning and Design; Visual Merchandising and the Changing Face of Retail * Related Areas of Merchandising and Display * Point-of-Purchase Display; Exhibit and Trade Show Design; Industrial Display; Fashion Shows; Trade Organizations and Sources; Career Opportunities in Visual Merchandising