Synopses & Reviews
This one-of-a-kind workbook will stimulate your imagination and enable you to flex your creative design muscles. Unlike other books, the exercises in this workbook are not graphic design applications (e.g, designing a book jacket or a corporate identity). Rather, each exercise is a creative problem intended to stimulate visual thinking, encourage sketching and, most importantly, prompt you to try new approaches. While the authors' primary emphasis is on sketches this creativity workbook also features applications that illustrate how design ideas may be carried to finished pieces.
This one-of-a-kind workbook for graphic designers, which may be used independently or in conjunction with Graphic Design Solutions, 3E by Robin Landa, will stimulate your imagination and enable you to flex your creative design muscles. The exercises in this workbook expand upon graphic design applications and each exercise presents a creative problem intended to stimulate visual thinking, encourage sketching and ideas, and, most importantly, prompt you to try new approaches.
About the Author
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley and Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage). Rose Gonnella is currently a twenty-five year experienced professor in the Visual Communications Program of the Department of Design at Kean University in New Jersey. She teaches courses in design theory, studio skills and computer technology and has also developed the school's web design curriculum. She currently serves on the executive board of the Art Directors Club of New Jersey (ADCNJ) and as the Director of the Kean University/ADCNJ "Thinking Creatively" design conference. Ms. Gonnella is an educator, artist, designer and writer who has been awarded membership in two scholarly academic organizations, the Phi Beta Kappa National Honor Society in 1980 and the Phi Kappa Phi National Honor Society in 2001. She has received grants from the Mid-America Arts Alliance International Residency Project, the Mid-Atlantic Residency Grant Project and the New Jersey State Council on the Arts Fellowship. She has also received several awards from Kean University, including the Presidential Award for Distinguished Research/Creative Work, the Computers in Curriculum Released Time Award, the Alumni Association Grant and the Faculty-Student Research Award. Ms. Gonnella is a practicing artist and designer who has exhibited both nationally and internationally for fifteen years. Her drawings are included in the permanent collections of the Smithsonian National Museum of American Art in Washington, D.C., the Museum of Art and Archaeology in Columbia, Missouri and other public and private collections. Her design work primarily revolves around Kean University's intellectual journal, the Kean Review, for which she is the Creative Director. Ms. Gonnella is also the author and co-author of several books and has written many magazine articles on creativity, art and architecture for several national publications. In addition, Ms. Gonella has written over two hundred and fifty articles on art, design and architecture for two newspapers in Nantucket, Massachusetts.
Table of Contents
PART I: GET SET: Introduction. Critique. PART II: THE DESIGN WORKOUT: Expressive Typography. Mixed Up Media and Techniques. Visual Surprises. Points of Departure. Work It Out. PART III: SHOWCASE OF PROFESSIONAL DESIGNERS: Steven Brower Design/NY. DMA/NJ. Donovan and Greene/NY. Jim Drydan/Illustrator/MN. Ema Design/CO. Russell Hassell/NY. Martin Hollloway/NJ. Liska and Associates/ILandNY. Point B Inc./HI. Jefferson Raul/FL. Segura Inc./IL. Mary Ann Smith/NY. Stuart Topper/NJ. Viva Dolan/CANADA. Vrontikis Design Office/CA. Robin Landa/NY. Rose Gonella/NY.