Synopses & Reviews
A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.
"A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world." ---Kirkus
Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
About the Author
Simon Mainwaring is founder and president of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the University of Southern California Annenberg School, Ad Age's Power 150, and is an expert blogger for Fast Company. British narrator John Lee has read audiobooks in almost every conceivable genre, from Charles Dickens to Patrick O'Brian, and from the very real life of Napoleon to the entirely imagined lives of sorcerers and swashbucklers. He has won numerous Audie Awards and AudioFile Earphones Awards, and he was named a Golden Voice by AudioFile in 2009. Lee is also an accomplished stage actor and wrote and coproduced the feature films Breathing Hard and Forfeit.