Synopses & Reviews
"Ed Hardy" is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From Los Angeles to Japan, his colorful cross-and-bones designs and ribbon-banners have become internationally ubiquitous. But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded nothing less than a cultural revolution.
In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multibillion dollar branding empire. From giving colored pencil tattoos to neighborhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually.
Ideal for ink devotees and Ed Hardy aficionados alike, Wear Your Dreams is a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.
"Hardy shares his life in this memoir exploring how he came to be one of the world's most famous tattoo artists. In his travels and travails, Hardy has helped moving tattooing from the cultural wastebasket to the cultural norm. Here, he shares some of his breakthrough moments, some of his regrets, and much of his inspiration. With a rasp in his voice, Johnny Heller sounds in many ways just like Hardy, and it's clear why he was chosen as the narrator. Hardy's nonchalant attitude about his beginnings and even his success is captured by Heller, who can deliver a light and laid-back tone. A Thomas Dunne hardcover. (June)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
From Ed Hardy himself, a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.
About the Author
Ed Hardy is an artist best known for his iconic tattoo work and his eponymous apparel and accessories brand. Ed holds a BFA in fine printmaking from the San Francisco Art Institute. He currently splits his time between San Francisco, California, and Honolulu, Hawaii. Joel Selvin has covered pop music since 1970 for the San Francisco Chronicle. He is coauthor of the #1 New York Times bestseller Red and author of the award-winning Ricky Nelson and Summer of Love. He lives in San Francisco, California. Johnny Heller has won two prestigious Audie Awards and has earned numerous Audie nominations. He has been praised for his adult, personal development, history, comedy, and children's book narrations. Named a Best Voice of 2008 and 2009, as well as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine, Johnny has earned almost twenty Golden Earphones Awards. Two of Johnny's audiobooks have been picked by AudioFile as Best Audiobook the Year, and he has won two Publishers Weekly Listen-Up Awards.