Synopses & Reviews
Boost your bottom line with your $25 Google AdWords credit see inside
The Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!
Prepare your plan set goals, define your market, know why people buy, and craft an online marketing plan
Draw them in learn what makes an effective online storefront and what your site must offer to encourage shoppers
Direct mail, 21st Century style use e-mail marketing effectively and spread the word via e-newsletters
Improve search engine rankings optimize your site and search terms with best practices and online tools
Be a smart shopper develop a pay-per-click and banner ad strategy that ensures you get your money's worth
Tease 'em with technology entice customers with video, blogs, Webinars, podcasts, or widgets on your site
Analyze track site activity with Web analytics, interpret sales statistics, and determine where problems originate
Open the book and find:
Search engines where you can submit your site for free
Great ways to encourage visitors to come back
A glossary of terms you should know
Sites that help you research your market
Secrets for attracting attention and keeping visitors interested
Ten free ways to market your site
Ways to gain subscribers for your online newsletter
Tips for generating leads
Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include:
* Creating a good plan
* Building your site
* Crafting an effective store front
* Marketing on your own site
* Creating buzz with blogs and other person-to-person communication
* E-mail marketing
* Marketing your online business offline
* Search Engine Optimization
* Video blogging
* Marketing to the wireless world
* Tracking and interpreting Web statistics
"Web Marketing For Dummies" gathers all the key methods of Web marketing, such as crafting an effective store front, marketing, blogs, and other person-to-person communication.
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition
shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.
In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:
- Craft an online marketing plan, set site goals, and define your market
- Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
- Use e-mail marketing effectively and spread the word via e-newsletters
- Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
- Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
- Take advantage of search engines where you can submit your site for free
- Encourage visitors to come back and find subscribers for your online newsletter
Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
About the Author
Jan Zimmerman owns Watermelon Mountain Web Marketing, which has provided Web marketing and site management services for more than ten years.
Table of Contents
Part I: Getting Going with Online Marketing.
Chapter 1: Taking Your Marketing to the Web.
Chapter 2: Planning for Web Marketing.
Chapter 3: Taking the First Steps to Your Online Presence.
Part II: Building a Marketing-Effective Web Site.
Chapter 4: Producing a Successful Business Web Site.
Chapter 5: Creating a Marketing-Effective Storefront.
Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques.
Part III: Exploring Online Marketing Basics.
Chapter 7: Mastering the Secrets of Search Engines.
Chapter 8: Marketing with Online Buzz.
Chapter 9: The Art of E-Mail Marketing.
Chapter 10: Expanding Your Web Presence.
Part IV: Spending Online Marketing Dollars.
Chapter 11: Marketing with Pay Per Click Ads.
Chapter 12: Marketing with Paid Online Advertising.
Chapter 13: Capturing Customers with New Technology.
Part V: Maximizing Your Web Success.
Chapter 14: Improving Results with Web Analytics.
Chapter 15: Staying Out of Legal Trouble.
Chapter 16: The Keys to Maintaining Your Web Presence.
Part VI: The Part of Tens.
Chapter 17: Ten Free Ways to Market Your Web Site.
Chapter 18: The Ten Most Common Mistakes of Web Marketing.
Chapter 19: Ten Tips for Tired Sites.