Synopses & Reviews
With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you’re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.
Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.
Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author’s Web site, www.webvideobook.tv. You’ll learn everything you need to know to create great video, get it noticed, and make it pay off, including:
- Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
- What it takes to make your video a viral hit on the Web
- How to shoot high-quality video that stands out, with real-world tips from Web video professionals
- Editing techniques that draw in viewers and hold their attention
- Compression and formatting tips to make your video look great
- Advice on creating a distribution plan that fits your needs
How to profit from advertising or selling your video
Driven by YouTube, Google Video, and myriad other social networking sites, we have seen an explosion of video content on the web in recent years. In this timely and essential guide, filmmaker, journalist and producer Jennie Bourne provides comprehensive coverage of every aspect of video for the web: budgeting, producing, editing, encoding, distributing and promoting. Jennie provides simple, step-by-step instructions, technical details and specifics including how to choose a camera, lighting, sound, editing software, encoding and promoting web video. Prodigiously illustrated with charts and graphics the book also acts as an easy-to-use reference guide while readers work on real-world video production. Each chapter includes instructions and 'need to know' information designed to prevent painful gotcha's of learning by trial and error. Jennie also includes interviews with dynamic web video producers and features tips from leading experts. While there are numerous books about web video and video production , this is the only book that provides comprehensive coverage of producing, distributing and marketing web video in the current landscape with the current technologies
About the Author
Jennie Bourne has produced hundreds of short videos for the Web and built a state-of-the-art Web video studio. Her credits include, launching PulverTV, creating video profiles for the Marconi Society and a documentary on ecological literacy, field producing for German TV, and editing news film for ABC and NBC TV. She anchored the Evening News at WBAI FM, studied film at NYU, journalism at Columbia University, and taught Web video at Rutgers University. She and Burstein are working on a documentary about Macintosh inventor Jef Raskin.
Dave Burstein is the publisher and editor of DSL Prime. An expert on broadband networks and award winning radio host, Burstein organized Web Video Summit where he wowed insiders with one of the world’s first demos of 6-MB HD video streaming live.