Synopses & Reviews
The fun and easy way(TM) to pick up professional Web know-how
Updated with the latest e-commerce strategies!
Build, manage, and promote a professional Web site
Build and manage a site that pulls in visitors -- and dollars!
Whether you're launching a new site from scratch or trying to breathe new life into an established Web address, a Webmaster's job is never easy. Relax! With this friendly guide, now updated, you'll get up to speed fast on all the fundamentals, from new trends in e-commerce to the latest high-tech tools.
Discover how to:
* Attract visitors with content, community, and commerce
* Implement a b2c or b2b e-commerce plan
* Capitalize on XML, broadband, and wireless
* Create effective marketing campaigns
* Defend your intellectual property
THE DUMMIES WAY(TM)
* Explanations in plain English
* "Get in, get out" information
* Icons and other navigational aids
* Tear-out cheat sheet
* Top ten lists
* A dash of humor and fun
Get Smart! www.dummies.com
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* Talk to us, ask questions, get answers
Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web -- like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage.
About the Author
Daniel A. Tauber, a technology architect, and Brenda Kienan, an e-commerce and content strategist, have produced and managed many high-volume e-commerce and corporate Web sites.
Table of Contents
Part I: Who You Are and Where You Start.
Chapter 1: What Webmasters Really, Really Do.
Chapter 2: Your Site's Goals Define Everything Else.
Chapter 3: Creating Content of Consequence.
Chapter 4: Building Community for Fun and Profit.
Chapter 5: E-Commerce in All Its Forms.
Chapter 6: Budgeting Tips and Tactics.
Chapter 7: Legal Bugaboos for the Lay Webmaster.
Part II: Building: Organize, Implement, Deploy, Launch.
Chapter 8: Creating Your Site's Framework.
Chapter 9: HTML, Beyond HTML, and Son of HTML.
Chapter 10: Jobbing Out to a Web Shop or Developer.
Chapter 11: Under the Hoods of a Few Good Servers.
Chapter 12: Dealing with ISPs and Hosting Companies.
Chapter 13: Databases for the Masses.
Chapter 14: Transaction Systems Made Easy.
Part III: Winning: Promote Your Site and Assess Its Success.
Chapter 15: Marketing and Promoting Your Web Site.
Chapter 16: Getting in Good with Search Engines.
Chapter 17: Measuring and Monitoring Success.
Part IV: Working: Get Credentials, Get Hired, Hire Others.
Chapter 18: Hiring and Getting Hired.
Chapter 19: What to Ask Before You Take That Start-Up Job.
Part V: The Part of Tens.
Chapter 20: Ten Techniques for Hyper-Effective Project Management.
Chapter 21: Ten Tip-Offs That It's Time to Redesign.
Chapter 22: Ten Pointers Toward Content Management Mastery.
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