Synopses & Reviews
Tens of millions of people worldwide are surfing the Internet, and companies are setting up Web sites at the rate of one per minute to take advantage of the hottest new method in marketing. Unfortunately, many businesses don't understand what this crucial new medium is all about, causing them to lose out on multimillion-dollar opportunities.
Evan I. Schwartz comprehensively addresses the practical side of Webonomics -- the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web -- and shares his nine essential principles for growing any business on the Web. Using case studies from start-ups such as Virtual Vineyards to large corporations such as Federal Express, Webonomics demonstrates how to:
- Identify new patterns of consumer behavior
- Cultivate business locally and globally
- Reward customers and keep them loyal
- Create new forms of digital currency
- Develop information-rich sites
Webonomics shows how companies of any size can survive and thrive in the Information Age and capture the attention of the millions of potential customers surfing the Web every day.
Includes bibliographical references (p. 221-226) and index.