Synopses & Reviews
Tens of millions of people worldwide are surfing the Internet, and companies are setting up Web sites at the rate of one per minute to take advantage of the hottest new method in marketing. Unfortunately, many businesses don't understand what this crucial new medium is all about, causing them to lose out on multimillion-dollar opportunities.
Evan I. Schwartz comprehensively addresses the practical side of Webonomics -- the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web -- and shares his nine essential principles for growing any business on the Web. Using case studies from start-ups such as Virtual Vineyards to large corporations such as Federal Express, Webonomics demonstrates how to:
- Identify new patterns of consumer behavior
- Cultivate business locally and globally
- Reward customers and keep them loyal
- Create new forms of digital currency
- Develop information-rich sites
Webonomics shows how companies of any size can survive and thrive in the Information Age and capture the attention of the millions of potential customers surfing the Web every day.
Webonomics, n: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web.
With tens of millions of people now on-line and Web sites springing up at the rate of one per minute, the World Wide Web has become a strategic tool for successfully growing a business. But while the new digital economy mirrors the traditional economy in some ways, it exhibits unique properties of its own, and it can cost a business thousands, even millions, of dollars if used ineffectively.
In Webonomics, Evan I. Schwartz defines the principles and strategies for maximizing the Web's potential and illustrates these lessons with numerous case studies of both successes and failures, from Web-based start-ups such as Firefly and Virtual Vineyards to large corporations such as IBM and Federal Express. At a time when only the most agile and adaptable businesses can survive, Webonomics is an essential handbook for thriving amidst the accelerating changes of the
Is one of the most intelligent and informative books yet to appear on the commercial possibilities of the Net. Through an insightful examination of the various forces that are driving the new Web economy, it defines and dissects a series of fundamental concepts that businesses can utilize to build a profitable online presence.
About the Author
Evan I. Schwartz (firstname.lastname@example.org) is a contributing writer for Wired magazine and a former editor at Business Week, where he covered software and digital media. He has been the featured speaker at major corporations, business schools, and conferences. Evan lives with his family in Brookline, Massachusetts.