Synopses & Reviews
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website wont suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, the Web Psychologist, steps in.
Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on:
Targeting the emotional versus the rational brain
The psychology of decision making
How to pinpoint your target market
Utilizing images, video, and colors to grab attention
Making a website easy to use
Using social media to connect
Increasing sales through e-commerce
What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.
About the Author
Nathalie Nahai is an award-winning speaker with a background in psychology and digital strategy. She is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion. She lectures on the subject of web psychology and helps businesses increase their reputation, client base, and profit online. She also writes for the BBC and the Guardian and runs a bimonthly blog on the subject of web psychology. She lives in England.