Synopses & Reviews
The right letter can make all the difference. Whether youre trying to get a better job, communicate business information with clarity, or just say thanks to an old friend, great letters leave a lasting impression. But drafting every letter from scratch takes time; thats why theres the Websters New World Letter Writing Handbook. It covers all the essentials of effective letter writing, offers more than 300 customizable real-world examples, and includes proven advice on:
- Grabbing your readers attention
- Stating your case effectively
- Swaying your readers opinion
- Closing with a clincher
- Getting the response you want
The Websters New World Letter Writing Handbook covers far more than just cover letters and thank-you notes; youll find unbeatable examples and world-class advice for crafting every kind of letter:
congratulations apologies expressions of sympathy fundraising requests for favors requests for information job search selling complaints and responses to complaints feedback reprimands refusals bill collections and more!
Expert tips and 300 sample letters make business and personal correspondence a snap.
When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home.
Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion.
About the Author
ROBERT W. BLY is the Director of the Center for Technical Communication, a consulting firm that specializes in business communication and marketing. He has been a copywriter and consultant for more than twenty years, and is the author of more than forty-five books.
Table of Contents
PART I: Letter Writing Basics.
Twelve Rules for Better Letter Writing.
Layouts and Supplies.
Letter Writing Advice from Lewis Carroll.
Persuasion in Print.
Special Considerations for Writing about Technology.
PART II: Personal Correspondence.
Letters that Strengthen Relationships.
Letters that Require Special Handling.
PART III: Career and Employment Letters.
Cover Letters and Job Inquiries.
After the Interview.
Letters from Employers to Potential Employees.
Letters of Recommendation and Introduction.
PART IV: General Business Correspondence.
Communicating Business Information.
Networking Business Letters.
Special Requests: Sponsorship, Fundraising, and Donation Letters .
Letters of Confirmation and Acknowledgment.
PART V: Internal Communication.
FYI Internal Memos.
Reports in Memo Format.
PART VI: Customer Service Correspondence.
Routine Customer Correspondence.
Sensitive Customer Correspondence.
Tips for Effective Client Communication.
PART VII: Sales and Marketing Letters.
Types of Sales Letters.
Selling by Invitation.
PART VIII: Credit, Collection, and Billing.
When the Account Is in Collections.
When the Collection Is in Dispute.
Working Out Arrangements.
Lines of Credit.
PART IX: Vendor Communications.
Letters Requesting Information.
Letters Expressing Dissatisfaction.
Letters Regarding Bids, Contracts, and Agreements.
Letters that Strengthen the Client/Vendor Relationship.
Common or Possible Client-to-Vendor Requests.
Letters Regarding Payment Problems.
Other Letters to Vendors.
PART X: E-Mail and Fax Correspondence.
Differences Between E-Mail and Regular Letters.
E-Mail Structural Components.
Writing E-Mail Messages that get Opened and Read.
Know the Emotional Connotations of Punctuation and Grammar.
Consider the Look of Your Message.
Internet Direct-Mail Marketing Messages.
Where to Get Your E-Marketing Lists.
Appendix A: Formats.
Appendix B: Useful Letter Writing Aids.
Appendix C: Mailing and Shipping.