Synopses & Reviews
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the dog whisperer who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and hindsight bias and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
Good writing, Gladwell says in his preface, does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head. What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Author of The Tipping Point, Blink, and Outliers, Gladwell is also one of the most popular contributors to The New Yorker. Now, the best and most famous of his columns are collected in a brilliant and provocative anthology.
This anthology of Gladwell's New Yorker essays is like a greatest-hits compilation from one of the most gifted and influential journalists in America and author of the bestsellers The Tipping Point, Blink, and Outliers.
Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker,
his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point
, he has reached millions of readers. And now the very best and most famous of his New Yorker
pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
About the Author
Malcolm Gladwell has been a staff writer with the New Yorker magazine since 1996. He is the author of The Tipping Point, Blink, and Outliers, all of which were number one New York Times bestsellers. Prior to joining the New Yorker, he was a reporter with the Washington Post, where he covered business, science, and then served as the newspaper's New York City bureau chief. Gladwell was born in England, grew up in rural Ontario, and now lives in New York City.