Synopses & Reviews
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
"This scattered collection of rambling rants lauding Google's abilities to harness the power of the 'Internet Age' generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses especially media and entertainment industries can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age." Publishers Weekly (Copyright Reed Business Information, Inc.)
“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.” Craig Newmark, Founder of craigslist
“For those who havent thought much about how radically, rapidly and irreversibly the Internet has empowered us and changed our culture, “What Would Google Do?” by Jeff Jarvis will be revelatory. It is a stimulating exercise in thinking really, really big. “ San Jose Mercury News
“[Jarviss] observations are worth reading....Were never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarviss rules dont all apply to you, but theyre all true enough for someone” Wall Street Journal
“Jarvis, proprietor of the influential media blog BuzzMachine, gleans maxims from Googles successful strategies that occasionally sound like doublespeak (Free is a business model! Abundance is the new scarcity! Correcting yourself enhances credibility!). But they boil down to practical suggestions.” Time magazine
“[Jarviss] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration.” Miami Herald
“Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.” Chris Anderson, Author of The Long TailChris Anderson, author of The Long Tail
“Most of Jarviss pointsabout customer influence, user-driven innovation, the death of middlemenare by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. . . . the book exudes credibility.” Inc.
“[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done.” Financial Times
“Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.” Clay Shirky, Author of Here Comes Everybody
“Jeff Jarviss What Would Google Do? is a divining rod for anyone looking for ways to hit real paydirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isnt that what we all need today?” Marc Benioff, Chairman and CEO, salesforce.com
“Blogger/columnist Jeff Jarviss treatise on howand whycompanies should think and act like Google brings to mind several trite words from the world of literary criticism: eye-opening, thought-provoking and enlightening.” USA Today
An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as: Think DistributedBecome a PlatformJoin the Post-Scarcity, Open-Source, Gift EconomyThe Middleman Has DiedYour Worst Customers Are Your Best Friends and Your Best Customers Are Your PartnersDo What You Do Best and Link to the RestGet Out of the WayMake Mistakes Well… and MoreHe applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
“Eye-opening, thought-provoking, and enlightening.”
“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody
“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in todays internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Webs most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
About the Author
Jeff Jarvis is the proprietor of one of the webs most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.