Synopses & Reviews
The magic of Pike Place Fish is a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Although simplified prescriptions of PPF have been offered in prior videos and books, nothing has explained how to create a workplace where employees can "have fun" or "choose their attitude." "When Fish Fly, Breakthroughs Happen! offers a cohesive strategy for achieving world famous results for owners, managers, front-line workers, and customers alike. If PPF can achieve world fame from a small storefront, with zero advertising, in a smelly, physically arduous profession, then the same is possible for every small and large business in America. Once they understand and commit to PPF's generative principles, they will develop a culture that leads to excellent customer service, legendary employee morale, and a fun and energized work environment-and ultimately makes a "World Famous" difference in the lives of those they serve.
"By empowering his employees, helping them buy in to his business vision and encouraging an intense commitment to customer service, Yokoyama turned a struggling Seattle fish market-with many unhappy employees-into the World Famous Pike Place Fish Market. Now 'it would be difficult to find any retail store in America that makes more money per square foot of retail space,' Yokoyama writes; 'we haven't had a full-time employee leave within the past five years.' In this volume, which liberally employs fishing metaphors, Yokoyama and Michelli (Humor, Play and Laughter) share lessons and concepts that apply to a wide variety of business ventures. They offer advice for instilling passion in employees, thinking outside the profit box and striving to reach out to the community and customers, solving problems effectively and with a view to improvement, and realizing as goals are achieved, that 'the process never ends. The game is simply played at a higher level with time.' Well-placed quotes from such luminaries as Nelson Mandela and Woodrow Wilson enhance the book's inspirational, if idealistic, messages." Publishers Weekly (Copyright Reed Business Information, Inc.)
"You can energize your employees and delight your customers by modeling your business on the . . . ideas from [this fish market]." (Ken Blanchard)
In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide. When Fish Fly offers Yokoyama's cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.
In this revealing business advice book, the magic of Seattle's Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision.
About the Author
John Yokoyama is the owner of the World Famous Pike Place Fish Market. John's love of fish began as a child, fishing with his father on Puget Sound. He learned the retailing business by working at his dad's produce stand in the Pike Place Farmer's Market. At age twenty-five, he purchased the fish stand across from his dad's produce stand. He lives in Seattle.
Joseph Michelli, Ph.D., is a psychologist, organizational consultant, daily radio talk show host, professional speaker, and author of Humor, Play and Laughter. He presents and consults on the creation of dynamic and playful corporate cultures for companies around the world. He lives in Colorado Springs, Colorado.