Synopses & Reviews
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Review
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy
Review
R. J. Igneizi
The San Diego Union-Tribune
No matter which point of view you're coming from, shopper or shopkeeper, you'll find Underhill's tips are often funny, sometimes provocative, and almost always usable.
Review
"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver)
Review
"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times
Review
"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's
Synopsis
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on:
-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Synopsis
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
About the Author
A leading expert and pioneer on consumer behavior, Paco Underhill is the founder and CEO of Envirosell, Inc., a global research and consulting firm. His clients include Saks Fifth Avenue, Gap, Hallmark, the U.S. Postal Service, Wal-Mart, and Starbucks. Underhill has been profiled on 20/20 and 48 Hours, featured in The New Yorker, Fortune, and Fast Company, and is a regular contributor to NPR and many publications, including The Wall Street Journal and The New York Times. His previous book, Why We Buy, was an international bestseller and has been translated into eighteen foreign languages. Underhill is based in New York but spends a third of the year on the road.
Table of Contents
IINSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
1.A Science is Born
2.What Retailers and Marketers Don't Know
II
WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
3.The Twilight Zone
4.You Need Hands
5.How to Read a Sign
6.Shoppers Move Like People
7.Dynamic
III
MEN ARE FROM HOME DEPOT, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING
8.Shop Like a Man
9.What Women Want
10.If You Can Read This You're Too Young
11.Kids
IV
SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
12.The Sensual Shopper
13.The Big Three
14.Time
15.Cash/Wrap Blues
16.Magic Acts
V
SCREEN SAVERS, JET LAG AND WHIRLING DERVISHES: THE CULTURE OF SHOPPING
17.The Internet
18.Come Fly with Me
19.Windows of the World
20.Final Thoughts
Acknowledgments
Index